Strategic Value Co-Creation Model in Banking Industry

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RAHMANSERESHT HOSSEIN; Khashei Varnamkhasti Vahid; EBRAHIMI MAHDI; Rahimian Mehrnoosh

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2018 | Volume:11 | Issue:40 Page(s): 30-52

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Information Journal Paper

Title

Strategic Value Co-Creation Model in Banking Industry

Author(s)

RAHMANSERESHT HOSSEIN | Khashei Varnamkhasti Vahid | EBRAHIMI MAHDI | Rahimian Mehrnoosh | Issue Writer Certificate

Keywords

strategic value co-creationQ1

organizational value co-creationQ1

customer value co-creationQ1

mixed methodologyQ1

qualitative content analysisQ1

least partial squaresQ1

Abstract

Value creation has long attracted scholars' and managers' attention. This concept has transformed in the context of marketing paradigms. This paper aims to develop strategic value co-creation model in banking industry in Iran. Applying a mixed methodology, in the first phase a multiple case study was operated in three selected banks. A purposeful sampling helped data gathering. Data analysis in the qualitative phase was done through qualitative content analysis based on which the research model was extracted. Followed by the qualitative phase, the model was tested in a quantitative manner by a survey in the aforementioned selected banks. To do this, 70 questionnaires were distributed in a sample chosen by simple random sampling. The model was then tested in Smart PLS using least partial squares. The results show that the strategic value co-creation has two dimension including organizational value co-creation (with 7 factors encompassing marketing ability, service development ability, relational ability, IT ability, Organizing ability, organizational culture and human resource management ability) and customer value co-creation (with 5 factors encompassing contribution to service development, transactional ability, feedback giving, loyalty and responsible behavior).

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APA: Copy

RAHMANSERESHT, HOSSEIN, Khashei Varnamkhasti, Vahid, EBRAHIMI, MAHDI, & Rahimian, Mehrnoosh. (2018). Strategic Value Co-Creation Model in Banking Industry. PUBLIC MANAGEMENT RESEARCHES, 11(40 ), 30-52. SID. https://sid.ir/paper/222087/en

Vancouver: Copy

RAHMANSERESHT HOSSEIN, Khashei Varnamkhasti Vahid, EBRAHIMI MAHDI, Rahimian Mehrnoosh. Strategic Value Co-Creation Model in Banking Industry. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2018;11(40 ):30-52. Available from: https://sid.ir/paper/222087/en

IEEE: Copy

HOSSEIN RAHMANSERESHT, Vahid Khashei Varnamkhasti, MAHDI EBRAHIMI, and Mehrnoosh Rahimian, “Strategic Value Co-Creation Model in Banking Industry,” PUBLIC MANAGEMENT RESEARCHES, vol. 11, no. 40 , pp. 30–52, 2018, [Online]. Available: https://sid.ir/paper/222087/en

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