The Impact of Brand Performance on Brand Competitiveness with Clarifying the role of Technological Opportunism

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Feiz d.; MOTAMENI A.R.; KORDNAEIJ A.A.; ZAREI A.; DEHGHANI SOLTANI M.

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2017 | Volume:10 | Issue:35 Page(s): 159-182

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Title

The Impact of Brand Performance on Brand Competitiveness with Clarifying the role of Technological Opportunism

Author(s)

Keywords

Brand PerformanceQ1

Brand CompetitivenessQ1

Technological OpportunismQ1

Food IndustryQ1

Abstract

Introduction: Competitiveness currently is a main in issue all over the world and is used as a means for achieving desired economic growth and sustained development. Considering the importance of these industries in high job creation (0/015 occupation in industry) and direct and indirect participation in the production of national income (almost 0/03/5 of the gross domestic production (GDP) and more than 0/015 of the value added in industry), one of the priorities and work programs in industry, mining, and business must be paying special attention to these industries. Iran has exported more than one billion and 575 million dollars foodstuffs in 1394 (Trade Promotion Organization of Iran, 1395)...

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