THE NATURE OF CULTURE INDUSTRY AND TECHNICAL MEDIA FROM THE VIEWPOINT OF CRITICAL THEORY

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JAMADI SIAYAVASH

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Journal: (RASANE VA FARHANG) Year:2011 | Volume:1 | Issue:1 Page(s): 99-121

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Title

THE NATURE OF CULTURE INDUSTRY AND TECHNICAL MEDIA FROM THE VIEWPOINT OF CRITICAL THEORY

Author(s)

JAMADI SIAYAVASH | Issue Writer Certificate

Keywords

CULTUREQ2

CULTURAL MEDIAQ3

CRITICAL THEORYQ2

CULTURE INDUSTRYQ3

Abstract

The elaboration of CULTURE industry by theodor W. Adorno and Max Horkheimer-coauthors of Dialektik der Aufklarung (Dixlectic of Enlightment)-is grounded on their account of how the identity-based instrumental reason of enlightenment (Aufklarung), thought intended to secure freedom from fear of mythical authorities, could turn into the political, social and cultural totalitarian domination, depriving humans of their individual freedom and creativity and reifying both society and individuals. As Adorno and Horkheimer put, the CULTURE producing media, thanks to technical mass reproduction, in the late capitalism, functions as pre-determining schematism of the whole cultural products through standardizing all varieties and diversities in such a way that obedience can be confused with freedom. Thus, in the system of exchange value, CULTURE industry makes any object into commodity, whether being economical or cultural. This paper is a version of how Adorno and Horkheimer justify this disastrous suppression which through atomizing process levels down all humans and their tastes and creativities. Meanwhile, the essay has a brief critical assessment of this so called doctrine.

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APA: Copy

JAMADI, SIAYAVASH. (2011). THE NATURE OF CULTURE INDUSTRY AND TECHNICAL MEDIA FROM THE VIEWPOINT OF CRITICAL THEORY. (RASANE VA FARHANG), 1(1), 99-121. SID. https://sid.ir/paper/222398/en

Vancouver: Copy

JAMADI SIAYAVASH. THE NATURE OF CULTURE INDUSTRY AND TECHNICAL MEDIA FROM THE VIEWPOINT OF CRITICAL THEORY. (RASANE VA FARHANG)[Internet]. 2011;1(1):99-121. Available from: https://sid.ir/paper/222398/en

IEEE: Copy

SIAYAVASH JAMADI, “THE NATURE OF CULTURE INDUSTRY AND TECHNICAL MEDIA FROM THE VIEWPOINT OF CRITICAL THEORY,” (RASANE VA FARHANG), vol. 1, no. 1, pp. 99–121, 2011, [Online]. Available: https://sid.ir/paper/222398/en

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