Semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393

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SAMADI MEHRAN; Kord Ali Akbar

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Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2016 | Volume:8 | Issue:30 Page(s): 95-123

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Title

Semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393

Author(s)

SAMADI MEHRAN | Kord Ali Akbar | Issue Writer Certificate

Keywords

social-cultural valuesQ1

cinema animationQ1

television animationQ1

highlightingQ1

semioticsQ1

Abstract

This study is the semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393. In this study, the sampling "Delphi" is used to select the sample. So that from among 117 films aired on TV 5 (biomarkers as population) with a survey from 5 experts of cinema and television about valuable animations (in period of 1384 to 1393), 10 videos (each year a film) were selected for study. Cartoons were selected from three continents: America, Europe and Asia as statistical samples. From a total of 212 frequencies detected in samples by American cartoons, “ the benefactor” with 42 frequency (20 %) and 946 seconds (23%), “ universalism” with 39 frequency (18%) and 742 (18%), and “ security” with 32 frequency (15%) and 588 seconds (14%) are three outstanding values that have been played by channel 5 from1384 to 1393. While a total of 53 frequency of cartoons in European statistical sample, the "benevolence" with 15 frequency (28%) and 234 seconds (27%), "tradition" with 15 frequency (28%) and 169 seconds (19%) and “ universalism” with frequency (13%) and 153 seconds (18%) have the outstanding cultural-social values. The results show that, among social and cultural values of foreign cartoons, the value of "benefactor" with 63 frequency (21%), "universalism" with 52 frequency (18%), "security" with 41 frequency (14%), "tradition" with 30 frequency (11%), "power", with 24 frequency "other values" and "independence" with 23 frequency and each equal to (8% ), "progress" with 23 frequency (5%), “ motivation” with 10 frequency(3%), “ pleasure seeking” with 7 frequency (2%) and “ conformity” with 5 frequency (2%) are in the subsequent social-cultural values, that were featured in foreign cartoons.

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APA: Copy

SAMADI, MEHRAN, & Kord, Ali Akbar. (2016). Semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393. JOURNAL OF SOCIOLOGY STUDIES, 8(30 ), 95-123. SID. https://sid.ir/paper/222562/en

Vancouver: Copy

SAMADI MEHRAN, Kord Ali Akbar. Semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393. JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2016;8(30 ):95-123. Available from: https://sid.ir/paper/222562/en

IEEE: Copy

MEHRAN SAMADI, and Ali Akbar Kord, “Semiotic analysis of cultural-social values of foreign cartoons aired on TV 5, in 1384-1393,” JOURNAL OF SOCIOLOGY STUDIES, vol. 8, no. 30 , pp. 95–123, 2016, [Online]. Available: https://sid.ir/paper/222562/en

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