THE BROWSING PERFORMANCE DIFFERENCES AMONG USERS WITH DIFFERENT COGNITIVE STYLES AND EXPERIENCES: CASE STUDY OF SHOPPING WEBSITES

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BAHREINI N.; MIRZABEIGI M.; SOTOUDEH H.

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Information Journal Paper

Title

THE BROWSING PERFORMANCE DIFFERENCES AMONG USERS WITH DIFFERENT COGNITIVE STYLES AND EXPERIENCES: CASE STUDY OF SHOPPING WEBSITES

Author(s)

BAHREINI N. | MIRZABEIGI M. | SOTOUDEH H. | Issue Writer Certificate

Keywords

BROWSING PERFORMANCEQ2

VERBAL COGNITIVE STYLEQ1

IMAGERY COGNITIVE STYLEQ1

BROWSINGQ1

USER EXPERIENCEQ1

SHOPPING WEBSITESQ1

Abstract

Purpose: To compare the BROWSING PERFORMANCE of users with different cognitive styles and experiences while searching SHOPPING WEBSITES.Methodology: This is an applied research using quantitative content analysis to collect data from the transaction log files. The population consisted of all bachelor students of Shiraz University, 90 of which participated.Results: A significant difference was seen between experienced and novice users’ BROWSING PERFORMANCE, where experienced users spent less time and earned more success than the novice ones. There were no significant correlation between users’ cognitive styles and their BROWSING PERFORMANCE, but cognitive style and experience together indicated some difference, where verbal-novice users spent more time doing the tasks than verbal-experienced users.Conclusion: Verbal-novice users need more help and attention in web BROWSING and it should be considered during the design and training of interactive information systems.

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APA: Copy

BAHREINI, N., MIRZABEIGI, M., & SOTOUDEH, H.. (2018). THE BROWSING PERFORMANCE DIFFERENCES AMONG USERS WITH DIFFERENT COGNITIVE STYLES AND EXPERIENCES: CASE STUDY OF SHOPPING WEBSITES. LIBRARIANSHIP AND INFORMATION ORGANIZATION STUDIES (JOURNAL OF NATIONAL STUDIES ON LIBRARIANSHIP AND INFORMATION ORGANIZATION), 29(1 (113) ), 67-84. SID. https://sid.ir/paper/224253/en

Vancouver: Copy

BAHREINI N., MIRZABEIGI M., SOTOUDEH H.. THE BROWSING PERFORMANCE DIFFERENCES AMONG USERS WITH DIFFERENT COGNITIVE STYLES AND EXPERIENCES: CASE STUDY OF SHOPPING WEBSITES. LIBRARIANSHIP AND INFORMATION ORGANIZATION STUDIES (JOURNAL OF NATIONAL STUDIES ON LIBRARIANSHIP AND INFORMATION ORGANIZATION)[Internet]. 2018;29(1 (113) ):67-84. Available from: https://sid.ir/paper/224253/en

IEEE: Copy

N. BAHREINI, M. MIRZABEIGI, and H. SOTOUDEH, “THE BROWSING PERFORMANCE DIFFERENCES AMONG USERS WITH DIFFERENT COGNITIVE STYLES AND EXPERIENCES: CASE STUDY OF SHOPPING WEBSITES,” LIBRARIANSHIP AND INFORMATION ORGANIZATION STUDIES (JOURNAL OF NATIONAL STUDIES ON LIBRARIANSHIP AND INFORMATION ORGANIZATION), vol. 29, no. 1 (113) , pp. 67–84, 2018, [Online]. Available: https://sid.ir/paper/224253/en

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