ESTIMATING ON OF THE TOURISM VALUE AND PRESERVATION VALUE OF NAGHSH-E-JAHAN SQUARE IN ESFAHAN, IRAN (USING A CONTINGENT VALUATION METHOD)

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RAJABI MOSTAFA; MOUSAVI SEYEDEH NESA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Financial Economics Year:2014 | Volume:8 | Issue:27 Page(s): 127-146

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Title

ESTIMATING ON OF THE TOURISM VALUE AND PRESERVATION VALUE OF NAGHSH-E-JAHAN SQUARE IN ESFAHAN, IRAN (USING A CONTINGENT VALUATION METHOD)

Author(s)

RAJABI MOSTAFA | MOUSAVI SEYEDEH NESA | Issue Writer Certificate

Keywords

CULTURAL HERITAGEQ2

NAGHSH-E-JAHAN SQUAREQ2

WILLINGNESS TO PAYQ2

CONTINGENT VALUATION METHODQ2

ECONOMIC VALUEQ2

ORDERED PROBIT MODELQ2

Abstract

Naghsh-e-Jahan square with its complementary set of buildings and spaces as one of the most prominent of monuments of Safavid period and as one of the important attractions of CULTURAL HERITAGE in Iran is considered. The economic valuation of this CULTURAL HERITAGE, evaluating policy making and decision making about improving the Naghsh-e-Jahan's economic condition. Therefore, The aim of this research is an assessment of the ECONOMIC VALUE of NAGHSH-E-JAHAN SQUARE in Esfahan, in order to estimate an individual's WILLINGNESS TO PAY (WTP) for visit of set of buildings and preservation of NAGHSH-E-JAHAN SQUARE, using a CONTINGENT VALUATION METHOD (CVM). Therefore, the ECONOMIC VALUE of NAGHSH-E-JAHAN SQUARE divisions into tourism value (use value) and preservation value (non-use value). The CONTINGENT VALUATION METHOD was used to obtain visitors' WILLINGNESS TO PAY. Required information from 1100 completed questionnaires and confronting interview with visitors of NAGHSH-E-JAHAN SQUARE in 2010 year were collected. for analysis of affecting factors on visitor's WILLINGNESS TO PAY, ORDERED PROBIT MODEL was employed.The results indicate that 94.5% of visitors are willing to pay for visit of the set of buildings of NAGHSH-E-JAHAN SQUARE and 68.5% of visitors are willing to pay for preservation of NAGHSH-E-JAHAN SQUARE. Based on the number of domestic visitors in 2010 year and visitor's WILLINGNESS TO PAY, The tourism value and annual preservation value were estimated for domestic visitors, more than 12630 and 465920 million Rials for NAGHSH-E-JAHAN SQUARE, respectively. Finally, the ECONOMIC VALUE of NAGHSH-E-JAHAN SQUARE was estimated for domestic visitors and for 2010 year, more than 478550 million Rials.

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APA: Copy

RAJABI, MOSTAFA, & MOUSAVI, SEYEDEH NESA. (2014). ESTIMATING ON OF THE TOURISM VALUE AND PRESERVATION VALUE OF NAGHSH-E-JAHAN SQUARE IN ESFAHAN, IRAN (USING A CONTINGENT VALUATION METHOD). JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), 8(27), 127-146. SID. https://sid.ir/paper/229182/en

Vancouver: Copy

RAJABI MOSTAFA, MOUSAVI SEYEDEH NESA. ESTIMATING ON OF THE TOURISM VALUE AND PRESERVATION VALUE OF NAGHSH-E-JAHAN SQUARE IN ESFAHAN, IRAN (USING A CONTINGENT VALUATION METHOD). JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT)[Internet]. 2014;8(27):127-146. Available from: https://sid.ir/paper/229182/en

IEEE: Copy

MOSTAFA RAJABI, and SEYEDEH NESA MOUSAVI, “ESTIMATING ON OF THE TOURISM VALUE AND PRESERVATION VALUE OF NAGHSH-E-JAHAN SQUARE IN ESFAHAN, IRAN (USING A CONTINGENT VALUATION METHOD),” JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), vol. 8, no. 27, pp. 127–146, 2014, [Online]. Available: https://sid.ir/paper/229182/en

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