ENHANCING THE EFFICIENCY OF THE TECHNOLOGICAL INNOVATION CAPABILITIES AND COMPETITIVENESS OF PHARMACEUTICAL COMPANIES BY APPLYING TECHNOLOGY INTELLIGENCE USING DATA ENVELOPMENT ANALYSIS

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BONYADI NAEINI A.; AHADZADEH NAMIN M.; AMINI A.

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Title

ENHANCING THE EFFICIENCY OF THE TECHNOLOGICAL INNOVATION CAPABILITIES AND COMPETITIVENESS OF PHARMACEUTICAL COMPANIES BY APPLYING TECHNOLOGY INTELLIGENCE USING DATA ENVELOPMENT ANALYSIS

Author(s)

BONYADI NAEINI A. | AHADZADEH NAMIN M. | AMINI A. | Issue Writer Certificate

Keywords

TECHNOLOGY INTELLIGENCEQ2

TECHNOLOGICAL INNOVATION CAPABILITIESQ2

COMPETITIVENESSQ2

DEAQ2

Abstract

Introduction: As strategic companies with a competitive nature, pharmaceutical companies have a significant contribution to the country's competitive advantage. Thus, COMPETITIVENESS has become a challenging and important issue in such companies today. In complex competitive environments, just organizations who strengthen their TECHNOLOGICAL INNOVATION CAPABILITIES can continue to compete. TECHNOLOGICAL INNOVATION CAPABILITIES utilize the new data and information in the field of technology and needs TECHNOLOGY INTELLIGENCE itself. So, in this research we want to assess the effects of TECHNOLOGY INTELLIGENCE on the efficiency of TECHNOLOGICAL INNOVATION CAPABILITIES and COMPETITIVENESS of pharmaceutical companies.Methods: In terms of objectives, this research is practical and descriptive-analytical, and field and library method is used for data gathering. This research's data is extracted from 55 active companies in the pharmaceutical industry and with the help of network data envelopment analysis (DEA) analyzed and efficiency to companies, with and without TECHNOLOGY INTELLIGENCE assessment.Results: In this research it was found that utilizing TECHNOLOGY INTELLIGENCE has a positive effect on the efficiency of TECHNOLOGICAL INNOVATION CAPABILITIES and COMPETITIVENESS of these companies and has often increased their efficiency. This study showed that the use of TECHNOLOGY INTELLIGENCE, only 54.34 percent of the companies under investigation received full performance score.Conclusion: The approach of this study was to investigate the role of TECHNOLOGY INTELLIGENCE that was studied and compared. The results show that this role was significant and effective role of TECHNOLOGY INTELLIGENCE on the efficiency of TECHNOLOGICAL INNOVATION CAPABILITIES and COMPETITIVENESS to prove.

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APA: Copy

BONYADI NAEINI, A., AHADZADEH NAMIN, M., & AMINI, A.. (2016). ENHANCING THE EFFICIENCY OF THE TECHNOLOGICAL INNOVATION CAPABILITIES AND COMPETITIVENESS OF PHARMACEUTICAL COMPANIES BY APPLYING TECHNOLOGY INTELLIGENCE USING DATA ENVELOPMENT ANALYSIS. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), 7(2 (SERIAL 20)), 63-73. SID. https://sid.ir/paper/232455/en

Vancouver: Copy

BONYADI NAEINI A., AHADZADEH NAMIN M., AMINI A.. ENHANCING THE EFFICIENCY OF THE TECHNOLOGICAL INNOVATION CAPABILITIES AND COMPETITIVENESS OF PHARMACEUTICAL COMPANIES BY APPLYING TECHNOLOGY INTELLIGENCE USING DATA ENVELOPMENT ANALYSIS. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM)[Internet]. 2016;7(2 (SERIAL 20)):63-73. Available from: https://sid.ir/paper/232455/en

IEEE: Copy

A. BONYADI NAEINI, M. AHADZADEH NAMIN, and A. AMINI, “ENHANCING THE EFFICIENCY OF THE TECHNOLOGICAL INNOVATION CAPABILITIES AND COMPETITIVENESS OF PHARMACEUTICAL COMPANIES BY APPLYING TECHNOLOGY INTELLIGENCE USING DATA ENVELOPMENT ANALYSIS,” JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), vol. 7, no. 2 (SERIAL 20), pp. 63–73, 2016, [Online]. Available: https://sid.ir/paper/232455/en

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