SOCIAL OBLIGATION THEORY; THE MISSING LINK IN USING THE METAPHOR OF

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DANAEE FARD HASSAN; BABAEE MOJARRAD HOSSEIN; SAFARI MOHAMMAD

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Journal: RELIGION & COMMUNICATION Year:2011 | Volume:18 | Issue:1 (39) Page(s): 35-62

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Title

SOCIAL OBLIGATION THEORY; THE MISSING LINK IN USING THE METAPHOR OF "MEDIA" TO REPRESENT ORGANIZATION

Author(s)

DANAEE FARD HASSAN | BABAEE MOJARRAD HOSSEIN | SAFARI MOHAMMAD | Issue Writer Certificate

Keywords

MEDIA'S SOCIAL OBLIGATIONQ2

METAPHORQ2

ORGANIZATION'S SOCIAL OBLIGATIONQ2

MEDIAQ2

MEDIA ORGANIZATIONSQ2

Abstract

One of the best ways to understand a phenomenon is to employ METAPHORs which could explain it through its similarities with another phenomenon. Management experts have done the same by bringing several METAPHORs such as comparing an organization to a machine, living thing, culture, painting canvas, etc. This article has used "Media" as a METAPHOR of organization, but it emphasizes the obligation associated with both the MEDIA and organization vis - a - vis the society. But a METAPHORical outlook has also its harm which should not be neglected, and that is when we say "this is it" and forget other things, disregarding the fact that to understand a phenomenon, both a generalized and detailed look are necessary. Therefore, a combination of METAPHORs will always be more helpful in understanding a phenomenon such as an organization.

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APA: Copy

DANAEE FARD, HASSAN, BABAEE MOJARRAD, HOSSEIN, & SAFARI, MOHAMMAD. (2011). SOCIAL OBLIGATION THEORY; THE MISSING LINK IN USING THE METAPHOR OF "MEDIA" TO REPRESENT ORGANIZATION. RELIGION & COMMUNICATION, 18(1 (39)), 35-62. SID. https://sid.ir/paper/233400/en

Vancouver: Copy

DANAEE FARD HASSAN, BABAEE MOJARRAD HOSSEIN, SAFARI MOHAMMAD. SOCIAL OBLIGATION THEORY; THE MISSING LINK IN USING THE METAPHOR OF "MEDIA" TO REPRESENT ORGANIZATION. RELIGION & COMMUNICATION[Internet]. 2011;18(1 (39)):35-62. Available from: https://sid.ir/paper/233400/en

IEEE: Copy

HASSAN DANAEE FARD, HOSSEIN BABAEE MOJARRAD, and MOHAMMAD SAFARI, “SOCIAL OBLIGATION THEORY; THE MISSING LINK IN USING THE METAPHOR OF "MEDIA" TO REPRESENT ORGANIZATION,” RELIGION & COMMUNICATION, vol. 18, no. 1 (39), pp. 35–62, 2011, [Online]. Available: https://sid.ir/paper/233400/en

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