EFFECTIVENESS OF THROUGH SPORT ADVERTISEMENT OF MTNIRANCELL IN IRAN’ S PROFESSIONAL FOOTBALL LEAGUE BASED ONTHE AIDA MODEL

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KESHMIRI N.; ELAHI A.R.; AKBARI YAZDI H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:9 | Issue:43 Page(s): 39-60

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Information Journal Paper

Title

EFFECTIVENESS OF THROUGH SPORT ADVERTISEMENT OF MTNIRANCELL IN IRAN’ S PROFESSIONAL FOOTBALL LEAGUE BASED ONTHE AIDA MODEL

Author(s)

KESHMIRI N. | ELAHI A.R. | AKBARI YAZDI H. | Issue Writer Certificate

Keywords

ADVERTISING THROUGH SPORTSQ1

EFFECTIVENESS OF ADVERTISINGQ1

AIDAMODELQ2

SPECTATORQ2

FOOTBALL LEAGUEQ2

Abstract

Advertising has been a component of potential revenue of sport events from along time. Evaluating the EFFECTIVENESS OF ADVERTISING has helped Investors, sponsors and other companies that have advertised through sports for providingmore effective advertising and this action was effective on increasing their saleshare. Aim of this study was define effectiveness of through sport advertisementof MTN Company in professional FOOTBALL LEAGUE of Iran. The instrument thatused in this study was Effectiveness of through sport advertisementquestionnaire. Content and construct validity of this scale was confirmed inseparate research. Collected data by descriptive and inferential statistics, binomial test and structural equation modeling was analyzed in SPSS and PLSsoftware. Analysis of results show that Irancell`s advertising through sport inPremier FOOTBALL LEAGUE has not been effective. About attitude towardadvertising through sport had become clear that there is a positive attitude inspectator. According to the result we suggest Irancell company with by relyingon positive attitude that is existing toward advertising trough sport, do somerevision in executive methods of advertising and take better advantages of goodcondition in sports field to progress of their marketing goals.

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APA: Copy

KESHMIRI, N., ELAHI, A.R., & AKBARI YAZDI, H.. (2017). EFFECTIVENESS OF THROUGH SPORT ADVERTISEMENT OF MTNIRANCELL IN IRAN’ S PROFESSIONAL FOOTBALL LEAGUE BASED ONTHE AIDA MODEL. SPORT MANAGEMENT REVIEW, 9(43 ), 39-60. SID. https://sid.ir/paper/234489/en

Vancouver: Copy

KESHMIRI N., ELAHI A.R., AKBARI YAZDI H.. EFFECTIVENESS OF THROUGH SPORT ADVERTISEMENT OF MTNIRANCELL IN IRAN’ S PROFESSIONAL FOOTBALL LEAGUE BASED ONTHE AIDA MODEL. SPORT MANAGEMENT REVIEW[Internet]. 2017;9(43 ):39-60. Available from: https://sid.ir/paper/234489/en

IEEE: Copy

N. KESHMIRI, A.R. ELAHI, and H. AKBARI YAZDI, “EFFECTIVENESS OF THROUGH SPORT ADVERTISEMENT OF MTNIRANCELL IN IRAN’ S PROFESSIONAL FOOTBALL LEAGUE BASED ONTHE AIDA MODEL,” SPORT MANAGEMENT REVIEW, vol. 9, no. 43 , pp. 39–60, 2017, [Online]. Available: https://sid.ir/paper/234489/en

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