SPORT MANAGEMENT REVIEW
Year:2017 | Volume:9 | Issue:43 |Papers Count:11

The supply of quality service in sport, will enhance more new audience, developjobs and reducing absence of athletes. In fact, service quality is the one of themain factor lead to satisfaction and continuity of future attendance in sportspectators. Therefore, the main purpose of this research was structural equationmodel of service quality and satisfaction on sport spectator’ s future intention interms in world volleyball’ s league. Random ally and purposely. N=375 sportspectators that participated in national volleyball league, selected as sample size, purposely and randomly. To data collection, Chen (2011) service qualityquestionnaire and Shonk (2006) future intention questionnaire were used. Fordata analysis, after conceived about normality, SPSS soft wear in descriptive anddeduction statically and AMOS to deception of SEM was used. The resultsshowed that there was significant relationship between service quality andsatisfaction with future attendance by audiences. Also among all service qualitysub-scales, reliability had higher impact on spectator’ s satisfaction. Therefore, having human resources specialist that had adequate expertise skills inproportional with Azadi Sport Complex facilities, result in audience’ s futureattendance by improvement of spectator’ s reliability and their satisfaction.

Advertising has been a component of potential revenue of sport events from along time. Evaluating the effectiveness of advertising has helped Investors, sponsors and other companies that have advertised through sports for providingmore effective advertising and this action was effective on increasing their saleshare. Aim of this study was define effectiveness of through sport advertisementof MTN Company in professional football league of Iran. The instrument thatused in this study was Effectiveness of through sport advertisementquestionnaire. Content and construct validity of this scale was confirmed inseparate research. Collected data by descriptive and inferential statistics, binomial test and structural equation modeling was analyzed in SPSS and PLSsoftware. Analysis of results show that Irancell`s advertising through sport inPremier Football League has not been effective. About attitude towardadvertising through sport had become clear that there is a positive attitude inspectator. According to the result we suggest Irancell company with by relyingon positive attitude that is existing toward advertising trough sport, do somerevision in executive methods of advertising and take better advantages of goodcondition in sports field to progress of their marketing goals.

The present study was done with the aim of presenting a causal model of workalienation based on the quality of work life and organizational justic emphasizingthe mediating role of conflict, organizational commitment and job involvement ofphysical education teachers in shiraz city through path analysis. to do these 237teachers were selected through random cluster sampling and answered to aquestionnaires organizational justice (Niehoff & Moorman), organizationalcommitment (Allen & Meyer), job involvement (Kanungo), quality of work life(Walton), conflict (Rabins) and work alienation (Motaz) subscales. results showedthat quality of work life variable have indirect negative effect on work alienationthrough the mediation of conflict, organizational commitment and job involvementvariables. organizational justic have indirect negative effect on work alienationthrough the mediation of organizational commitment and job involvement variables. organizational commitment has indirect negative effect on work alienation throughthe mediation of job involvement variable. conflict variable has indirect positive onwork alienation through the mediation of organizational commitment variable.

The aim of this study was to design and validate the questionnaire of employees’ satisfaction from internal services quality in water sports facilities. Thepopulation was employees of swimming pools and water recreation centers inTehran. Samples were selected using Non-targeted method. 284 questionnaireswere completed. Data were analyzed using the structural equation modeling, exploratory factor analysis, and first and second-order confirmatory factoranalysis. The results showed that the five main factors influencing employees'satisfaction with the quality of internal services centers were leadership, resources, rewards, communications and coworkers. The results also revealedthat the leadership factor had the greatest impact on employees’ satisfaction. It isrecommended to Sports center's managers to assess the quality of internalservices periodically, in order to try to promote their productivity and staffsatisfaction.

The selection of strategies of an organization is a multi criteria decision makingmethod. Therefore, the main propose of this study was using one of the methodsof multi criteria decision making under uncertainty (Grey System Theory) toevaluate and rank the Strategies of handball development in Semnan province. The research method is analytical – descriptive. The Statistical sample of thisstudy were experts of Handball in Semnan province (n =41 for SWOT Analysisand n=8 for experts group). In this study, based on gray systems theory theweight of each criteria determined for all the options, and then using the GreyPossibility Degree, ranking strategies were performed. Based on the results, 9strategies were evaluated using nine criteria. Finally, Handball developmentStrategies of Semnan province were ranked on the basis of relevant criteria. Since strategic planning is done in conditions of uncertainty, using multiplecriteria decision making under uncertainty can improve decision making.

The aim of this study is to investigate the effect of autonomy and controlmotivation orientations on team loyalty in TV viewers of football competitions. 400 available persons among TV viewers of European club footballcompetitions in 2015-2016 were selected as samples of this study. Motivation ofthe viewers was measured by Sport Interest Inventory of Funk et al (2002), andSPEED scale of Funk et al (2012), and team loyalty was measured byquestionnaire of Neale and Funk (2006). Structural Equation Modeling was usedto analysis the data. Results showed that autonomy and control motivationorientations has satisfy different needs of sport media consumers. Also, resultsshowed that autonomy motivation orientation significantly affected team loyalty. But, control motivation orientation no significant effect on team loyalty. Thus, to identify loyal fans, it would be better considered their motivation orientation.

The aim of present study was to make and validate a tool for determining corecompetencies for appointment of Administrative Manager of Sports and Youth. Statistical population of this study was composed of all sport management professors inuniversities, chairman of the federations and also elected leaders and experts of theministry of youth and sports (N=450). Due to the large population study class randomsampling method was used (n=209). Measurement instrument was a questionnaire 57item which contains included 4 general factors (meta-competencies, cognitivedimension, social dimension and functional dimension). In order to make sure aboutvalidity of this questionnaire, an expert’ s panel composed of management professorswas applied. For testing its reliability, 30 questionnaires were completed and 0/94Cronbach’ s alpha was calculated which was an appropriate reliability coefficient for thisstudy. Data analysis of this study was done by the method of descriptive and inferentialstatistics and factor analysis and in LISREL and SPSS software environments. Allquestions had a significant relationship with their agents in reliability structure, theamount of relationship and T-value, and they could be a good predictor for their agents. Indexes X2/df=106. 987, RMSEA=0. 078, NFI=0. 94, NNFI=0. 93, CFI=0. 94, GFI=0. 92and AGFI=0. 90 confirmed the goodness of model. Also, the results about the relations offactors with the meaning of competency showed that all factors could be a goodpredictor for concept of competency. Finally, internal and external validity of corecompetencies for appointment of operational sport managers in Iranian ministry of youthand sports model was accepted.

Today, extensive dynamics of competition have caused intelligent organizations tofollow some conditions in order to employ creative and entrepreneured people as soon aspossible and benefit organizational entrepreneurial advantages much more. The purposeof this study is assessing of regression equation between Knowledge management andorganizational entrepreneurship in employees of Ministry of Sport and Youth fordetermining the effect of Knowledge management process on organizationalentrepreneurship. Statistical community includes the whole of employees of Ministry ofSport and Youth with educational level of bachelor and upper. Sample size was 163people based on Cochran formula which was selected randomly. The research toolsconsist of two questioners, Knowledge management and organizationalentrepreneurship. Content validity and formal of research instruments were consideredby studying basics of theoretical research and using professors and specialists' opinionsand its reability was calculated through statistical analysis of Cronbach Alph coefficientfor questioners of knowledge management 0. 94 and organizational entrepreneurship0. 92. The result showed there is a meaningful relationship between Knowledgemanagement and its processes with organizational entrepreneurship. Also, results ofmultivariables regressions showed that 46% of scores of organizationalentrepreneurships is affected by Knowledge management scores and 55% of scoreschanges of organizational entrepreneurship are affected by dimensions of Knowledgemanagement scores (Knowledge acquisition, Knowledge creation, Knowledge Store, Knowledge Distribution, knowledge preservation). Therefore, Knowledge managementand its dimensions can suitably predict organizational entrepreneurship.

This study was to assess brand equity in volleyball team. This research isconsidered as correlative-descriptive from research purpose perspective and isconsidered as field research viewed from data collection method aspect. 338spectators of Kalle Mazandaran volleyball match at the Stadio city of Amol, thatwere selected by stratified method, completed the questionnaire with forty-ninequestions. Ross and Russell and Bang questionnaires (2008) were used to gatherdata. Face validity and content validity of the questionnaire were analyzed andvalidated by 10 university professors in the field. Cronbach's alpha (0. 86)method was used to determine the reliability of the questionnaire. The reliabilityof the questionnaire was estimated as Confirmatory factor analysis was used toexamine the hypothetical method of research. The results indicated that the 11mentioned factors by Ross had a relation with Associations of Brand equity ofKalle Mazandaran and had an effect on it. All 11 hypothesis related to thissubject were validated. The effect of two related factors to the awareness aspectof teams’ Brand was also validated. Results have shown that every thirteenfactors influencing brand equity team, introduced by ROSS, about KALEvolleyball team is well proven. In other words, if the team managers and theclubs are trying to create or increase their brand equity, these variables must beconsidered.

Social responsibility is new concept in marketing and sociology field thatfootball clubs have potential to use it. The main objective of this study wascodification of Strategies for Football Clubs of Iran's Primer League. Thesample consisted of 19 people's experts, administrators, coach and facultywho were selected through theoretical sampling and Maximal Variation. Data analyzed through three stages coding include open, axial and selective. In coding, 42 cods, 14 fields in six categories include of media education, ethical-social education for managers, athletics and stakeholders, educationcitizenship, sociometry, Social branding, director maker, financialdevelopment infrastructure development, volunteer development, development of fourth generation in football, contracts, online networking, negotiation and diplomacy and 6 components of education, socialengineering, independence, structuring, thinking and communications wereclassified. Each strategy according to local community and the footballclub's position can be prioritized to benefit both the club and the community.

This research aims at reviewing content analysis and trend of scientific-researchsport management printed articles in domestic publications. To this end, electronic versions available in eight scientific research publicationsbetween1380-1392 were gathered. In this research, 710 articles were reviewed. The methodology of this research is also content analysis. The used materialconsists of a coded list check that its narration was measured by sportmanagement specialists. To assure from accuracy of the data, we use codedpapers. It is worth mentioning that analysis of data is done by excel and SPSS 20software at the meaningful level of 0. 05. Findings of this research show that nearto 45 percent of sport management articles refers to organizational behaviorarea. Also, sport management publications and Sport management studies, alltogether cover about 66 percent of all articles. Tendency toward marketing, entrepreneurship and enterprise is another result of this research. Generallyspeaking, analysis of sport management articles in researched areas shows theincrease of quantity in articles tendency, research methods, used software and itsincremental trend all identify a hopeful future for this field.