Design the online shopping model for women (using the Grounded Theory )

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Shokri Esmail; HEYDARZADEH HANZAEI KAMBIZ; ZABOLI ROUHOLLAH

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Journal: JOURNAL OF WOMAN AND FAMILY STUDIES Year:2019 | Volume:6 | Issue:2 (12) Page(s): 165-198

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Title

Design the online shopping model for women (using the Grounded Theory )

Author(s)

Shokri Esmail | HEYDARZADEH HANZAEI KAMBIZ | ZABOLI ROUHOLLAH | Issue Writer Certificate

Keywords

Online ShoppingQ1

WomenQ2

Qualitative Database AnalysisQ1

Abstract

Nowadays, with the spread of information technology in the world and its rapid entry into everyday life, new issues and new necessities such as Online Shopping have been created. In this regard, the present study in view of the role of Women as one of the main decision makers regarding purchases in the family seeks to present Online Shopping models in Women. This study was carried out within the qualitative approach framework and using the research database (Strauss Corbin's approach). The data-gathering tool was a thorough interview. In order to collect the data, using a targeted sampling method, 15 Women in Tehran who were knowledgeable in the field of Online Shopping were interviewed. Data analysis was performed in three stages: open coding, axial coding and selective coding using MAXQDA10 software. The results of this study led to the identification of 28 sub categories and 9 main categories which fit in a paradigm model including the intention to use Online Shopping as a central issue and the causal conditions (perception of the purchasing system and customer characteristics), underlying factors (aids and facilities), interventional conditions (success in purchasing, social acceptance and adoption), strategies (web properties and product mix and promotion) and outcomes (Online Shopping).

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APA: Copy

Shokri, Esmail, HEYDARZADEH HANZAEI, KAMBIZ, & ZABOLI, ROUHOLLAH. (2019). Design the online shopping model for women (using the Grounded Theory ). JOURNAL OF WOMAN AND FAMILY STUDIES, 6(2 (12) ), 165-198. SID. https://sid.ir/paper/238444/en

Vancouver: Copy

Shokri Esmail, HEYDARZADEH HANZAEI KAMBIZ, ZABOLI ROUHOLLAH. Design the online shopping model for women (using the Grounded Theory ). JOURNAL OF WOMAN AND FAMILY STUDIES[Internet]. 2019;6(2 (12) ):165-198. Available from: https://sid.ir/paper/238444/en

IEEE: Copy

Esmail Shokri, KAMBIZ HEYDARZADEH HANZAEI, and ROUHOLLAH ZABOLI, “Design the online shopping model for women (using the Grounded Theory ),” JOURNAL OF WOMAN AND FAMILY STUDIES, vol. 6, no. 2 (12) , pp. 165–198, 2019, [Online]. Available: https://sid.ir/paper/238444/en

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