NUTRITIONAL MESSAGES IN IRANIAN NEWSPAPERS: A CONTENT ANALYSIS

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MOHAMMADPOUR AHRANJANI B.; ABDOLLAHI M.; PAKRAVAN MOHAMMAD

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Journal: Payesh Year:2003 | Volume:2 | Issue:1 Page(s): 63-71

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Title

NUTRITIONAL MESSAGES IN IRANIAN NEWSPAPERS: A CONTENT ANALYSIS

Author(s)

MOHAMMADPOUR AHRANJANI B. | ABDOLLAHI M. | PAKRAVAN MOHAMMAD | Issue Writer Certificate

Keywords

NUTRITIONALMESSAGESQ4

CONTENT ANALYSISQ2

NEWSPAPERSQ4

HEALTH EDUCATIONQ3

Abstract

Objective(s): To evaluate the nutritional messages in Iranian NEWSPAPERS. Material & Methods: A CONTENT ANALYSIS study was conducted on 192 issues of 8 largest national daily NEWSPAPERS using a systematic monthly CONTENT ANALYSIS from March 1999 to March 2000. A coding form was devised to tabulate information. All messages related to food and nutrition was recorded by 5 trained nutritionists and double-checked by a senior nutritionist and a communication expert. Results: In total, 122 nutritional messages were found with a mean of 0.65 messages per issue and total printed surface of 0.3%. In terms of style, 64.8, 1.6, 4.9 and 28.7% of messages classified as news, reports, articles and as others, respectively. The most frequent topic was food safety (35.3%), followed by nutrition related disorders (17.6%) and food properties (14%). While about 70% of messages were scientific-based, 17% identified as ambiguous. About 40% of messages were written by a nutritionist or an allied expert. The target audience for 75% of messages was the general public. Only 1 message was written in a non-popular language. About 30% of messages contained promotional statements, while 47.5% presented bleak news. Messages cited from different resources, from which Islamic Republic of Iran News Agency (18.9%), four major news agencies (UP, AP, Reuters and France Press) (1.6%), international and national organizations (23%) and Internet (1.6%) were foremost. Conclusion: According to this study, it seems that both quantity and quality of nutritional messages in most popular NEWSPAPERS are not public - oriented.

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APA: Copy

MOHAMMADPOUR AHRANJANI, B., ABDOLLAHI, M., & PAKRAVAN, MOHAMMAD. (2003). NUTRITIONAL MESSAGES IN IRANIAN NEWSPAPERS: A CONTENT ANALYSIS. PAYESH, 2(1), 63-71. SID. https://sid.ir/paper/23850/en

Vancouver: Copy

MOHAMMADPOUR AHRANJANI B., ABDOLLAHI M., PAKRAVAN MOHAMMAD. NUTRITIONAL MESSAGES IN IRANIAN NEWSPAPERS: A CONTENT ANALYSIS. PAYESH[Internet]. 2003;2(1):63-71. Available from: https://sid.ir/paper/23850/en

IEEE: Copy

B. MOHAMMADPOUR AHRANJANI, M. ABDOLLAHI, and MOHAMMAD PAKRAVAN, “NUTRITIONAL MESSAGES IN IRANIAN NEWSPAPERS: A CONTENT ANALYSIS,” PAYESH, vol. 2, no. 1, pp. 63–71, 2003, [Online]. Available: https://sid.ir/paper/23850/en

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