QUALITATIVE EVALUATION OF THE INDEXES FOR THE PLANS FOR TOURISM DEVELOPMENT MANAGEMENT (THE CASE OF THE CITY OF FIROUZKOUH)

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PARVAZI MAHNAZ; GOUDARZI MASOUD

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Journal: JOURNAL OF URBAN ECONOMICS AND MANAGEMENT Year:2013 | Volume:1 | Issue:4 Page(s): 15-27

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Title

QUALITATIVE EVALUATION OF THE INDEXES FOR THE PLANS FOR TOURISM DEVELOPMENT MANAGEMENT (THE CASE OF THE CITY OF FIROUZKOUH)

Author(s)

PARVAZI MAHNAZ | GOUDARZI MASOUD | Issue Writer Certificate

Keywords

EVALUATIONQ2

INDEXQ2

DEVELOPMENT PLANQ2

FIROUZKOUHQ2

TOURISMQ2

SWTOQ2

Abstract

The current article aims at qualitatively evaluating of the INDEXes for the plans for TOURISM development management in FIROUZKOUH. The data were collected through surveys and evaluated descriptively-analytically. Research population was the tourists traveling to FIROUZKOUH for leisure and visits from among whom812 tourists were selected via Cochran formula. To evaluate INDEXes, a questionnaire, comprising 24 close-ended and 1 open-ended multiple choice items, was developed wherein the factors contributing to attracting tourists were considered. SWOT model was used to evaluate opportunities and strengths as well as internal weaknesses and external threats in FIROUZKOUH.Through SWOT model and via hypotheses, a question was posed, “what are TOURISM plans in FIROUZKOUH and what effects do they have on FIROUZKOUH TOURISM development? ” The results indicated that organizing different festivals in FIROUZKOUH may be one of effective factors in TOURISM DEVELOPMENT PLANs, counts to be among the strengths of the very region. Geographical location of FIROUZKOUH has received considerable attention in qualitative EVALUATION of the INDEXes and the plans for TOURISM development, the other strength of the region. Building camps alongside the mineral waters would be a successful plan in developing the TOURISM of the city which can be a strategy and an opportunity for overcoming the weaknesses in TOURISM. Identifying the exact location of natural and historical sites are not only among the INDEXes contributing to the development of the TOURISM in the region but also are among the strategy and opportunities for minimizing the threats and applying the strengths in the TOURISM of FIROUZKOUH.

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APA: Copy

PARVAZI, MAHNAZ, & GOUDARZI, MASOUD. (2013). QUALITATIVE EVALUATION OF THE INDEXES FOR THE PLANS FOR TOURISM DEVELOPMENT MANAGEMENT (THE CASE OF THE CITY OF FIROUZKOUH). JOURNAL OF URBAN ECONOMICS AND MANAGEMENT, 1(4), 15-27. SID. https://sid.ir/paper/240379/en

Vancouver: Copy

PARVAZI MAHNAZ, GOUDARZI MASOUD. QUALITATIVE EVALUATION OF THE INDEXES FOR THE PLANS FOR TOURISM DEVELOPMENT MANAGEMENT (THE CASE OF THE CITY OF FIROUZKOUH). JOURNAL OF URBAN ECONOMICS AND MANAGEMENT[Internet]. 2013;1(4):15-27. Available from: https://sid.ir/paper/240379/en

IEEE: Copy

MAHNAZ PARVAZI, and MASOUD GOUDARZI, “QUALITATIVE EVALUATION OF THE INDEXES FOR THE PLANS FOR TOURISM DEVELOPMENT MANAGEMENT (THE CASE OF THE CITY OF FIROUZKOUH),” JOURNAL OF URBAN ECONOMICS AND MANAGEMENT, vol. 1, no. 4, pp. 15–27, 2013, [Online]. Available: https://sid.ir/paper/240379/en

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