DEVELOPING A FRAMEWORK FOR STUDYING AND EVALUATING THE TYPES OF PSYCHOLOGICAL CONTRACTS IN THE CONTEXT OF RELATIONSHIP MARKETING

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RAJABIPOOR MEYBODI ALIREZA; MORTAZAVI SAEED; KAFASHPOOR AZAR; LAGZIAN MOHAMMAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download Full-Text

Persian Verion

View:

925

Download:

330

Cites:

Information Journal Paper

Title

DEVELOPING A FRAMEWORK FOR STUDYING AND EVALUATING THE TYPES OF PSYCHOLOGICAL CONTRACTS IN THE CONTEXT OF RELATIONSHIP MARKETING

Author(s)

RAJABIPOOR MEYBODI ALIREZA | MORTAZAVI SAEED | KAFASHPOOR AZAR | LAGZIAN MOHAMMAD | Issue Writer Certificate

Keywords

COMMUNAL CONTRACTSQ2

PSYCHOLOGICAL CONTRACTSQ2

RELATIONAL CONTRACTSQ2

RELATIONSHIP MARKETINGQ2

TRANSACTIONAL CONTRACTSQ2

Abstract

Nowadays, belief in the criteria and conditions of interactions with an organization to promote customer relationships is somehow tied to the organizational performance, and its final goal is of great importance. In the literature on organizational behavior, this belief is defined as the “psychological contract”. The intention of this mixed research is to identify and discover the contents of PSYCHOLOGICAL CONTRACTS within “relationship marketing” between customers and banks. In the first phase, qualitative research with a phenomenological approach was applied to study customers’ experiences about PSYCHOLOGICAL CONTRACTS. In this phase, the PSYCHOLOGICAL CONTRACTS within RELATIONSHIP MARKETING were assessed through a questionnaire. Next, the data from the questionnaires were “factor analyzed” by Lisrel. We noted a fundamental understanding of the types of PSYCHOLOGICAL CONTRACTS in the context of a relationship between a bank and its customers. Marketing policies with regard to the terms extracted from a certain kind of psychological contract in the study provided local and advanced results.

Cites

No record.

References

No record.

Cite

APA: Copy

RAJABIPOOR MEYBODI, ALIREZA, MORTAZAVI, SAEED, KAFASHPOOR, AZAR, & LAGZIAN, MOHAMMAD. (2016). DEVELOPING A FRAMEWORK FOR STUDYING AND EVALUATING THE TYPES OF PSYCHOLOGICAL CONTRACTS IN THE CONTEXT OF RELATIONSHIP MARKETING. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 9(1), 43-61. SID. https://sid.ir/paper/240913/en

Vancouver: Copy

RAJABIPOOR MEYBODI ALIREZA, MORTAZAVI SAEED, KAFASHPOOR AZAR, LAGZIAN MOHAMMAD. DEVELOPING A FRAMEWORK FOR STUDYING AND EVALUATING THE TYPES OF PSYCHOLOGICAL CONTRACTS IN THE CONTEXT OF RELATIONSHIP MARKETING. IRANIAN JOURNAL OF MANAGEMENT STUDIES[Internet]. 2016;9(1):43-61. Available from: https://sid.ir/paper/240913/en

IEEE: Copy

ALIREZA RAJABIPOOR MEYBODI, SAEED MORTAZAVI, AZAR KAFASHPOOR, and MOHAMMAD LAGZIAN, “DEVELOPING A FRAMEWORK FOR STUDYING AND EVALUATING THE TYPES OF PSYCHOLOGICAL CONTRACTS IN THE CONTEXT OF RELATIONSHIP MARKETING,” IRANIAN JOURNAL OF MANAGEMENT STUDIES, vol. 9, no. 1, pp. 43–61, 2016, [Online]. Available: https://sid.ir/paper/240913/en

Related Journal Papers