Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP

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Eizadi A.R.; Shabani Bahar GH.; GOUDARZI M.; HONARI H.

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Paper Information

Journal: APPLIED RESEARCH OF SPORT MANAGEMENT Year:2019 | Volume:8 | Issue:1 (29) Page(s): 95-105

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Title

Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP

Author(s)

Eizadi A.R. | Shabani Bahar GH. | GOUDARZI M. | HONARI H. | Issue Writer Certificate

Keywords

Strategic PlansQ1

MarketingQ2

FootballQ2

AHPQ1

Abstract

Since government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’ s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the commercial nature of their sporting nature, such a situation requires a transformation of the traditional features of the Football industry. In order to prioritize Marketing strategy of Premier League Football clubs, the comments of 53 executives of clubs, Marketing committee, officials and sports Marketing Football clubs experts were collected through researcher made questionnaires. Experts confirmed the questionnaire validity and respectively their reliability were confirmed due to inconsistency ratio of questionnaires that are less than (0. 1). The results showed that developing a strategic Marketing plan for premier league clubs matcher with the approach of maximum absorption advertising and sponsorship, developing the club comprehensive system and improving opportunities for private investment sectors are in priority second to fourth in the premier league. Developing stimulus plan to enter foreign top players in the premier league is the lowest priority.

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APA: Copy

Eizadi, A.R., Shabani Bahar, GH., GOUDARZI, M., & HONARI, H.. (2019). Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP. APPLIED RESEARCH OF SPORT MANAGEMENT, 8(1 (29) ), 95-105. SID. https://sid.ir/paper/243404/en

Vancouver: Copy

Eizadi A.R., Shabani Bahar GH., GOUDARZI M., HONARI H.. Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP. APPLIED RESEARCH OF SPORT MANAGEMENT[Internet]. 2019;8(1 (29) ):95-105. Available from: https://sid.ir/paper/243404/en

IEEE: Copy

A.R. Eizadi, GH. Shabani Bahar, M. GOUDARZI, and H. HONARI, “Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP,” APPLIED RESEARCH OF SPORT MANAGEMENT, vol. 8, no. 1 (29) , pp. 95–105, 2019, [Online]. Available: https://sid.ir/paper/243404/en

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