FORMULATING ORGANIZATIONAL STRATEGY THROUGH INTEGRATING SWOT AND BSC USING QFD AND MBNQA SUPPLEMENTED BY PERFORMANCE MEASUREMENT

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MONAVARIAN ABBAS; ZOGHIKHAH ZHALEH

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Journal: Management and Development Process Year:2012 | Volume:24 | Issue:78 Page(s): 21-53

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Information Journal Paper

Title

FORMULATING ORGANIZATIONAL STRATEGY THROUGH INTEGRATING SWOT AND BSC USING QFD AND MBNQA SUPPLEMENTED BY PERFORMANCE MEASUREMENT

Author(s)

MONAVARIAN ABBAS | ZOGHIKHAH ZHALEH | Issue Writer Certificate

Keywords

STRENGTHSQ2

WEAKNESSQ2

OPPORTUNITIESQ2

THREATS MATRIX (SWOT)Q2

BALANCED SCORECARD (BSC)Q2

QUALITY FUNCTION DEPLOYMENT (QFD)Q2

MALCOM BALRIDGE NATIONAL QUALITY AWARD (MBNQA)Q2

Abstract

Strategic management is the art and science of formulating, executing and evaluating multifunctional decisions which enables the organization to accomplish its goals. This article tries to formulate the strategy of the X Internet Service Provider (ISP) through SWOT analysis as well as to devise the way of strategy execution and performance measurement by means of Balanced Scorecard (BSC). Later, having integrated both mentioned methods, their relationship with Malcom Balridge National Quality Award (MBNQA) for excellence and Quality Function Deployment (QFD) is investigated. Strategic group of the X Company were referred in order to formulate strategies, score the factors and other issues related to the statistical population. Interviews with the strategic group and brainstorming method were employed to gather the viewpoints of the group. The statistical population to fill out the questionnaires consisted of 211 persons including the managers and experts of the company. To make sure that enough questionnaires were collected, 150 questionnaires were handed out among the managers and experts of the company, yet finally 138 filled out questionnaires were gathered to be the basis of analysis. The results of the research showed that managing process, customer-centeredness and market-centeredness beside leadership should be taken into more consideration than other elements of Malcom Quality Award so as to efficiently perform the strategies in line with the excellence of the company.

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APA: Copy

MONAVARIAN, ABBAS, & ZOGHIKHAH, ZHALEH. (2012). FORMULATING ORGANIZATIONAL STRATEGY THROUGH INTEGRATING SWOT AND BSC USING QFD AND MBNQA SUPPLEMENTED BY PERFORMANCE MEASUREMENT. JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS, 24(78), 21-53. SID. https://sid.ir/paper/246215/en

Vancouver: Copy

MONAVARIAN ABBAS, ZOGHIKHAH ZHALEH. FORMULATING ORGANIZATIONAL STRATEGY THROUGH INTEGRATING SWOT AND BSC USING QFD AND MBNQA SUPPLEMENTED BY PERFORMANCE MEASUREMENT. JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS[Internet]. 2012;24(78):21-53. Available from: https://sid.ir/paper/246215/en

IEEE: Copy

ABBAS MONAVARIAN, and ZHALEH ZOGHIKHAH, “FORMULATING ORGANIZATIONAL STRATEGY THROUGH INTEGRATING SWOT AND BSC USING QFD AND MBNQA SUPPLEMENTED BY PERFORMANCE MEASUREMENT,” JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS, vol. 24, no. 78, pp. 21–53, 2012, [Online]. Available: https://sid.ir/paper/246215/en

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