SURVEYING INFLUENCE OF ORGANIZATION’S SOCIAL RESPONSIBILITY AND CONSUMER’S TRUST ASPECTS ON ORGANIZATION’S REPUTATION

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RAHCHAMANI AHMAD; KAVOOSI KAMYAR

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Journal: JOURNAL OF BUSINESS STRATEGIES Year:2015 | Volume:22 | Issue:5 Page(s): 69-82

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Title

SURVEYING INFLUENCE OF ORGANIZATION’S SOCIAL RESPONSIBILITY AND CONSUMER’S TRUST ASPECTS ON ORGANIZATION’S REPUTATION

Author(s)

RAHCHAMANI AHMAD | KAVOOSI KAMYAR | Issue Writer Certificate

Keywords

ORGANIZATIONS’ SOCIAL RESPONSIBILITIESQ2

CONSUMER’S TRUSTQ2

REPUTATIONQ1

CULTUREQ2

LEGITIMATIONQ2

Abstract

Nowadays, due to the influence organizations have on society and environment, social responsibilities of organizations have been important, considered as a determining variable by government and institutes. In this research, the relation between ORGANIZATIONS’ SOCIAL RESPONSIBILITIES and CONSUMER’S TRUST in one hand and organization’s REPUTATION is surveyed. Social responsibility aspects were considered based on Carol model (economic responsibility, legal responsibility, moral responsibility, and well-wishing or arbitrary responsibility) and CONSUMER’S TRUST were regarded based on Mayer model (trust on specialty, trust on integration, and trust on social well-wishing) and their effects on organization’s REPUTATION are studied. According to the results, social responsibility aspects had significant relation with CONSUMER’S TRUST while CONSUMER’S TRUST had significant relation with organization’s REPUTATION. In addition, influence of ORGANIZATIONS’ SOCIAL RESPONSIBILITIES measurements on its CULTURE and LEGITIMATION as medium of effect on organization’s REPUTATION was examined.

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APA: Copy

RAHCHAMANI, AHMAD, & KAVOOSI, KAMYAR. (2015). SURVEYING INFLUENCE OF ORGANIZATION’S SOCIAL RESPONSIBILITY AND CONSUMER’S TRUST ASPECTS ON ORGANIZATION’S REPUTATION. JOURNAL OF BUSINESS STRATEGIES, 22(5), 69-82. SID. https://sid.ir/paper/252988/en

Vancouver: Copy

RAHCHAMANI AHMAD, KAVOOSI KAMYAR. SURVEYING INFLUENCE OF ORGANIZATION’S SOCIAL RESPONSIBILITY AND CONSUMER’S TRUST ASPECTS ON ORGANIZATION’S REPUTATION. JOURNAL OF BUSINESS STRATEGIES[Internet]. 2015;22(5):69-82. Available from: https://sid.ir/paper/252988/en

IEEE: Copy

AHMAD RAHCHAMANI, and KAMYAR KAVOOSI, “SURVEYING INFLUENCE OF ORGANIZATION’S SOCIAL RESPONSIBILITY AND CONSUMER’S TRUST ASPECTS ON ORGANIZATION’S REPUTATION,” JOURNAL OF BUSINESS STRATEGIES, vol. 22, no. 5, pp. 69–82, 2015, [Online]. Available: https://sid.ir/paper/252988/en

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