Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University)

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Parsa Ayda; FARROKHIAN SAHEL

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Paper Information

Journal: JOURNAL OF BUSINESS STRATEGIES Year:2017 | Volume:24 | Issue:9 Page(s): 29-44

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Information Journal Paper

Title

Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University)

Author(s)

Parsa Ayda | FARROKHIAN SAHEL | Issue Writer Certificate

Keywords

Consume ExperienceQ1

SatisfactionQ2

Sadness IntensityQ1

Mouth-to-mouth Com-municationQ1

Behavioral WillsQ1

Abstract

One of the main tasks of marketers is understand of consumers and their experiences about products and services and how their experiences influence their feelings. This paper aims to study influence of different aspects of Consume Experience on post-consume variables (Satisfaction, Sadness Intensity, mouth-to-mouth communication, and Behavioral Wills). Random stratified sampling was done for data gathering of questionnaires distributed among 385 students of Mashhad Azad University. Confirmatory factor analysis and structural equation model were used for data analysis using AMOS software. This is functional survey. Findings show that pleasure in Consume Experience has positive influence on Satisfaction, Sadness Intensity, will for oral advertisement, and intention for repetition of experience). Also, escaping from reality in Consume Experience has positive effects on Sadness Intensity of consumers. Learning and communication (common experience) in Consume Experience has positive influence on oral advertisement implementation. Also, . Learning in Consume Experience has positive influence on oral advertisement will.

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APA: Copy

Parsa, Ayda, & FARROKHIAN, SAHEL. (2017). Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University). JOURNAL OF BUSINESS STRATEGIES, 24(9 ), 29-44. SID. https://sid.ir/paper/253002/en

Vancouver: Copy

Parsa Ayda, FARROKHIAN SAHEL. Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University). JOURNAL OF BUSINESS STRATEGIES[Internet]. 2017;24(9 ):29-44. Available from: https://sid.ir/paper/253002/en

IEEE: Copy

Ayda Parsa, and SAHEL FARROKHIAN, “Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University),” JOURNAL OF BUSINESS STRATEGIES, vol. 24, no. 9 , pp. 29–44, 2017, [Online]. Available: https://sid.ir/paper/253002/en

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