THE STUDY OF SOCIAL AND CULTURAL FACTORS RELATED TO CONSUMPTION PREFERENCE AMONG TABRIZ FAMILIES

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POURJEBELI ROBABEH; ABDOLLAHI LEILA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: JOURNAL OF SPECIALIZED SOCIAL SCIENCE Year:2013 | Volume:10 | Issue:38 Page(s): 50-71

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Title

THE STUDY OF SOCIAL AND CULTURAL FACTORS RELATED TO CONSUMPTION PREFERENCE AMONG TABRIZ FAMILIES

Author(s)

POURJEBELI ROBABEH | ABDOLLAHI LEILA | Issue Writer Certificate

Keywords

CONSUMER PREFERENCEQ2

CONSUMERISMQ2

MASS MEDIAQ2

GENDERQ2

Abstract

Today the Consumption Preference and consumption orientation are the main topics of cultural researches and studies. Evaluation of it as a scientific problem and expanding it in Iran is important. This paper aims to examine the factors associated with the consumption of CONSUMER PREFERENCE based on survey research among 390 families residing in the Tabriz city in 1390. To DO this, we developed a systematic random sampling method. In this study, the theories of Simmel, Veblen, Bourdieu and the theory of the Frankfurt School and cultural factors related to CONSUMER PREFERENCE has been used. Among the most important results of this study we have the following:1- Correlation between CONSUMER PREFERENCEs was r= 0.089. That is, the correlation between CONSUMER PREFERENCEs means was not significant in more than 0.05 levels.2- Correlation between CONSUMER PREFERENCEs and economic and social status equal to r= 0.000. The result is that the relationship between them was significant in less than 0.05.3- Correlation between CONSUMER PREFERENCEs against MASS MEDIA campaigns was r= 0.007. The result is that the CONSUMER PREFERENCEs had significant correlation with MASS MEDIA campaigns. The significant level was less than 0.05.

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APA: Copy

POURJEBELI, ROBABEH, & ABDOLLAHI, LEILA. (2013). THE STUDY OF SOCIAL AND CULTURAL FACTORS RELATED TO CONSUMPTION PREFERENCE AMONG TABRIZ FAMILIES. JOURNAL OF SPECIALIZED SOCIAL SCIENCE, 10(38), 50-71. SID. https://sid.ir/paper/255030/en

Vancouver: Copy

POURJEBELI ROBABEH, ABDOLLAHI LEILA. THE STUDY OF SOCIAL AND CULTURAL FACTORS RELATED TO CONSUMPTION PREFERENCE AMONG TABRIZ FAMILIES. JOURNAL OF SPECIALIZED SOCIAL SCIENCE[Internet]. 2013;10(38):50-71. Available from: https://sid.ir/paper/255030/en

IEEE: Copy

ROBABEH POURJEBELI, and LEILA ABDOLLAHI, “THE STUDY OF SOCIAL AND CULTURAL FACTORS RELATED TO CONSUMPTION PREFERENCE AMONG TABRIZ FAMILIES,” JOURNAL OF SPECIALIZED SOCIAL SCIENCE, vol. 10, no. 38, pp. 50–71, 2013, [Online]. Available: https://sid.ir/paper/255030/en

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