COMPARING CUSTOMER RELATION MANAGEMENT OF IRAN, SPAIN AND UK FOOTBALL CLUBS

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RAZAGHI MOHAMMAD EBRAHIM; MEHRABI GHASEM; SOLTANI MOGHADAM PEGAH

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Title

COMPARING CUSTOMER RELATION MANAGEMENT OF IRAN, SPAIN AND UK FOOTBALL CLUBS

Author(s)

RAZAGHI MOHAMMAD EBRAHIM | MEHRABI GHASEM | SOLTANI MOGHADAM PEGAH | Issue Writer Certificate

Keywords

MANAGEMENTQ1

RELATIONQ2

CUSTOMERQ2

CLUBQ1

FOOTBALLQ2

Abstract

The aim of this article was comparing CUSTOMER RELATION MANAGEMENT of Iran, Spain & UK FOOTBALL CLUBs. The present study is Content analysis and practical. The population for this research is the websites of three FOOTBALL leagues of Iran, Spain and the UK, selecting those three teams that have been the most prominent and highest rated in each CLUB (Arsenal, Chelsea, Manchester United, Real Madrid, Barcelona, Atletico Madrid, Sepahan of Isfahan, Perspolis of Tehran and Esteghlal of Tehran). These teams were examined regarding thirty-one MANAGEMENT characteristics of communicating with on-line CUSTOMERs. The standard checklist of marketing RoSca (2014) was used in order to gather the data and the CLUB' s website in terms of content marketing characteristics evaluated. The findings of the research showed that the Spanish FOOTBALL CLUBs had a better situation compared to the UK FOOTBALL CLUBs. Moreover, both the Spanish and the UK CLUBs had a better communication with on-line CUSTOMERs in comparison with the Iranian CLUBs. Based on the findings of this research, Iranian FOOTBALL CLUBs need to widely and fundamentally reassess the structure of communication channels so as to update them.

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APA: Copy

RAZAGHI, MOHAMMAD EBRAHIM, MEHRABI, GHASEM, & SOLTANI MOGHADAM, PEGAH. (2015). COMPARING CUSTOMER RELATION MANAGEMENT OF IRAN, SPAIN AND UK FOOTBALL CLUBS. ORGANIZATIONAL BEHAVIOR MANAGEMENT IN SPORT STUDIES, 2(5), 21-29. SID. https://sid.ir/paper/257648/en

Vancouver: Copy

RAZAGHI MOHAMMAD EBRAHIM, MEHRABI GHASEM, SOLTANI MOGHADAM PEGAH. COMPARING CUSTOMER RELATION MANAGEMENT OF IRAN, SPAIN AND UK FOOTBALL CLUBS. ORGANIZATIONAL BEHAVIOR MANAGEMENT IN SPORT STUDIES[Internet]. 2015;2(5):21-29. Available from: https://sid.ir/paper/257648/en

IEEE: Copy

MOHAMMAD EBRAHIM RAZAGHI, GHASEM MEHRABI, and PEGAH SOLTANI MOGHADAM, “COMPARING CUSTOMER RELATION MANAGEMENT OF IRAN, SPAIN AND UK FOOTBALL CLUBS,” ORGANIZATIONAL BEHAVIOR MANAGEMENT IN SPORT STUDIES, vol. 2, no. 5, pp. 21–29, 2015, [Online]. Available: https://sid.ir/paper/257648/en

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