FACTORS AFFECTING SATISFACTION AND SUPPORT OF TOURISM IN RURAL AREAS (CASE STUDY: MASJEDSOLEIMAN, ANDIKA, AND LALI COUNTIES)

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AHMADI ALIREZA; AJILI ABDOLAZIM; FOROUZANI MASOUMEH; YAZDANPANAH MASOUD

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Journal: Journal of Social Studies in Tourism Year:2016 | Volume:3 | Issue:6 Page(s): 61-86

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Title

FACTORS AFFECTING SATISFACTION AND SUPPORT OF TOURISM IN RURAL AREAS (CASE STUDY: MASJEDSOLEIMAN, ANDIKA, AND LALI COUNTIES)

Author(s)

AHMADI ALIREZA | AJILI ABDOLAZIM | FOROUZANI MASOUMEH | YAZDANPANAH MASOUD | Issue Writer Certificate

Keywords

TOURISMQ1

LOCAL RESIDENTSQ1

SATISFACTIONQ2

SUPPORTQ1

AMERICAN SATISFACTION MODELQ2

Abstract

One of the effective factors in the process of developing TOURISM is to consider the host community in the TOURISM areas and their SATISFACTION of such activities. Success of each TOURISM project is required raising knowledge and determination of effective factors on SATISFACTION and SUPPORT of host community. Because of this, the study was aimed to determine the effective factors influencing the LOCAL RESIDENTS’ SATISFACTION of TOURISM and also their SUPPORT of this activity. In this research, a survey method was conducted. The population of this study includes all rural areas’ residents of Masjedsoleiman, Andika and Lali counties in Khuzestan province which benefits from Stratified random sampling with the sample size of 250. Data was collected by using questionnaires which its validity was confirmed by experts and its reliability was approved by Cronbach's alpha coefficient (a=0.63 to 0.92). The results of the correlation test showed that the residents’ SATISFACTION of tourist areas has a meaningful relation (0.1) with perceived quality (r=0.342), perceived image (r=0.178), and commitment (r=0.481) variables; and residents’ SUPPORT variable (r=0.442) was significantly associated and has a meaningful relation (0.1) with the variables of perceived quality (0.5), perceived value (0.179), perceived image (r=0.328), commitment (r=0.567) and SATISFACTION (r=0.451). Moreover, the results of regression analysis indicated that the variables of commitment, SATISFACTION and perceived image could explain a total of %38.2 of the variations in residents’ SUPPORT, and also the variable of perceived quality could explain a total of 11.7% of the variation in residents’ SATISFACTION.

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APA: Copy

AHMADI, ALIREZA, AJILI, ABDOLAZIM, FOROUZANI, MASOUMEH, & YAZDANPANAH, MASOUD. (2016). FACTORS AFFECTING SATISFACTION AND SUPPORT OF TOURISM IN RURAL AREAS (CASE STUDY: MASJEDSOLEIMAN, ANDIKA, AND LALI COUNTIES). JOURNAL OF SOCIAL STUDIED IN TOURISM, 3(6), 61-86. SID. https://sid.ir/paper/259365/en

Vancouver: Copy

AHMADI ALIREZA, AJILI ABDOLAZIM, FOROUZANI MASOUMEH, YAZDANPANAH MASOUD. FACTORS AFFECTING SATISFACTION AND SUPPORT OF TOURISM IN RURAL AREAS (CASE STUDY: MASJEDSOLEIMAN, ANDIKA, AND LALI COUNTIES). JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2016;3(6):61-86. Available from: https://sid.ir/paper/259365/en

IEEE: Copy

ALIREZA AHMADI, ABDOLAZIM AJILI, MASOUMEH FOROUZANI, and MASOUD YAZDANPANAH, “FACTORS AFFECTING SATISFACTION AND SUPPORT OF TOURISM IN RURAL AREAS (CASE STUDY: MASJEDSOLEIMAN, ANDIKA, AND LALI COUNTIES),” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 3, no. 6, pp. 61–86, 2016, [Online]. Available: https://sid.ir/paper/259365/en

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