IDENTITY BUILDING THROUGH THE AFFECT OF SINGER ON AUDIENCE IN TV MUSIC VIDEO

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NEDAEI AMIRHASAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF RADIO AND TELEVISION Year:2015 | Volume:11 | Issue:26 Page(s): 117-148

Download Full-Text

Persian Verion

View:

544

Download:

Cites:

Information Journal Paper

Title

IDENTITY BUILDING THROUGH THE AFFECT OF SINGER ON AUDIENCE IN TV MUSIC VIDEO

Author(s)

NEDAEI AMIRHASAN | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Music video is a relatively new and influential form in TV programming which is the most used form of music in TV. Music video as an attractive form is widely used in many West TV channels. This is a new tool to expand the expressive possibilities in film –making forms and media arts. But the important point is its undeniable impact on audience’s minds. Its audiences is often the youths.The main question of this research is, to what extent the typology of music video and the star (singer) have an impact on audience's mind to build an identity? Therefore this article tries to find a typological framework for perception of identity in music video as a popular phenomenon. The discussion in this article is the West music video in which the singer plays a Key role. Image of a piece of music is highly dependent on singer as the narrator, story characters, creator of the piece and ideally the thoughts induction of the West media policy-makers. Indeed, the music video applies new indications to communicate with audience and affect the audience’s unconscious. According to media researchers, this encoding is a convenient theme for identity and ideology induction in youth’s minds. These ideologies are sometimes appeared as a decadent thinking (as opposed to the cultural norms of society) and sometimes as an expenditure culture (for more dependent youth).Therefore, this article gives a brief revision of music video history, then introduces a typology of its effective elements, studies on the mechanism and function of star making in music videos and finally analyzes this ideal system to attract audience and build a new identity for him/her.Studying on effective functions of this phenomenon, fits among the most important today academic discussions in media sciences, visual arts and social psychology.

Cites

No record.

References

No record.

Cite

APA: Copy

NEDAEI, AMIRHASAN. (2015). IDENTITY BUILDING THROUGH THE AFFECT OF SINGER ON AUDIENCE IN TV MUSIC VIDEO. JOURNAL OF RADIO AND TELEVISION, 11(26), 117-148. SID. https://sid.ir/paper/259478/en

Vancouver: Copy

NEDAEI AMIRHASAN. IDENTITY BUILDING THROUGH THE AFFECT OF SINGER ON AUDIENCE IN TV MUSIC VIDEO. JOURNAL OF RADIO AND TELEVISION[Internet]. 2015;11(26):117-148. Available from: https://sid.ir/paper/259478/en

IEEE: Copy

AMIRHASAN NEDAEI, “IDENTITY BUILDING THROUGH THE AFFECT OF SINGER ON AUDIENCE IN TV MUSIC VIDEO,” JOURNAL OF RADIO AND TELEVISION, vol. 11, no. 26, pp. 117–148, 2015, [Online]. Available: https://sid.ir/paper/259478/en

Related Journal Papers