THE EFFECT OF STRATEGIC INNOVATION ON CUSTOMER’S WILLINGNESS TO BUYING: THE MODERATOR ROLE OF INNOVATION CAPABILITIES

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MOHAMMADI ESFANDYAR; SHARAFI VAHID; VAISI SAEID

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Journal: JOURNAL OF INNOVATION AND ENTERPRENEURSHIP Year:2018 | Volume:6 | Issue:12 Page(s): 81-97

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Title

THE EFFECT OF STRATEGIC INNOVATION ON CUSTOMER’S WILLINGNESS TO BUYING: THE MODERATOR ROLE OF INNOVATION CAPABILITIES

Author(s)

MOHAMMADI ESFANDYAR | SHARAFI VAHID | VAISI SAEID | Issue Writer Certificate

Keywords

STRATEGIC INNOVATIONQ1

INNOVATIVE CAPABILITIESQ1

CUSTOMER’S WILLINGNESS TO BUYINGQ1

MASKAN BANK OF ILAM CITYQ1

Abstract

The purpose of this study was to study the impact of STRATEGIC INNOVATION on the CUSTOMER’S WILLINGNESS TO BUYING Through the moderator role of innovation capabilities. The research method is descriptive correlational. The statistical population of the research was all employees and customers of the MASKAN BANK OF ILAM CITY, whose number in year 2017 was 90 and unlimited. Also The sample size was 73 and 384, which was used to obtain of them a stratified random sampling and Morgan table. To assess validity, content validity was used which was approved by 8 professors in the field of management. Cronbach's alpha coefficient was used to investigate the reliability of the research, The alpha coefficient for all variables and dimensions was higher than 0.9 which indicates a high reliability of the questionnaires. Data were analyzed using descriptive and inferential statistics using pls and spss software. In order to test the hypotheses, partial Least squares analysis was used, That Confirmatory factor analysis was performed on questionnaires and all questions had a factor load above 0.5 and significant values higher than 1.96. In the end, according to the statistical results, all the assumptions were confirmed, meaning that STRATEGIC INNOVATION and its indicators on the on CUSTOMER’S WILLINGNESS TO BUYING, Through the moderator role of innovation capabilities had a significant effect.

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APA: Copy

MOHAMMADI, ESFANDYAR, SHARAFI, VAHID, & VAISI, SAEID. (2018). THE EFFECT OF STRATEGIC INNOVATION ON CUSTOMER’S WILLINGNESS TO BUYING: THE MODERATOR ROLE OF INNOVATION CAPABILITIES. JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, 6(12 ), 81-97. SID. https://sid.ir/paper/260419/en

Vancouver: Copy

MOHAMMADI ESFANDYAR, SHARAFI VAHID, VAISI SAEID. THE EFFECT OF STRATEGIC INNOVATION ON CUSTOMER’S WILLINGNESS TO BUYING: THE MODERATOR ROLE OF INNOVATION CAPABILITIES. JOURNAL OF INNOVATION AND ENTERPRENEURSHIP[Internet]. 2018;6(12 ):81-97. Available from: https://sid.ir/paper/260419/en

IEEE: Copy

ESFANDYAR MOHAMMADI, VAHID SHARAFI, and SAEID VAISI, “THE EFFECT OF STRATEGIC INNOVATION ON CUSTOMER’S WILLINGNESS TO BUYING: THE MODERATOR ROLE OF INNOVATION CAPABILITIES,” JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, vol. 6, no. 12 , pp. 81–97, 2018, [Online]. Available: https://sid.ir/paper/260419/en

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