FACEBOOK AND VOTING BEHAVIOR: AN ANALYTICAL APPROACH TO IRAN’S PRESIDENTIAL ELECTION IN 2013

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REZAEI MOHAMMAD; POORASKARI MARYAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: NEW MEDIA STUDIES Year:2016 | Volume:2 | Issue:5 Page(s): 1-31

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Title

FACEBOOK AND VOTING BEHAVIOR: AN ANALYTICAL APPROACH TO IRAN’S PRESIDENTIAL ELECTION IN 2013

Author(s)

REZAEI MOHAMMAD | POORASKARI MARYAM | Issue Writer Certificate

Keywords

IRANQ1

PRESIDENTIAL ELECTIONQ2

SOCIAL MEDIAQ2

FACEBOOKQ1

VOTING BEHAVIORQ1

VIRTUAL ETHNOGRAPHYQ1

Abstract

This study tries to examine the relations between using FACEBOOK and people’s VOTING BEHAVIOR in IRAN’s PRESIDENTIAL ELECTION in 2013. Taking a qualitative approach, we used VIRTUAL ETHNOGRAPHY and observation techniques, as well as in-depth interviews to gather the research data and we used thematic analysis to analyze to gathered data. The results show that for a number of reasons, FACEBOOK played a role in changing people’s minds from not attending the election to taking part in it. The election was the first after the disputed PRESIDENTIAL ELECTION in 2009 and some people considered voting a taboo. Lack of dialogue and political discussion in IRAN’s political and media environment outside FACEBOOK, improved the website’s role. Another reason was the fact that FACEBOOK provided an alternative to the state media. We argue that analyzing the effects of specific SOCIAL MEDIA is only possible if one looks into the country’s political environment and the role of the SOCIAL MEDIA websites in the society. The results show that political arguments may result in increasing people’s level of political information or motivation, but don’t necessarily change their VOTING BEHAVIOR.

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APA: Copy

REZAEI, MOHAMMAD, & POORASKARI, MARYAM. (2016). FACEBOOK AND VOTING BEHAVIOR: AN ANALYTICAL APPROACH TO IRAN’S PRESIDENTIAL ELECTION IN 2013. NEW MEDIA STUDIES, 2(5 ), 1-31. SID. https://sid.ir/paper/264635/en

Vancouver: Copy

REZAEI MOHAMMAD, POORASKARI MARYAM. FACEBOOK AND VOTING BEHAVIOR: AN ANALYTICAL APPROACH TO IRAN’S PRESIDENTIAL ELECTION IN 2013. NEW MEDIA STUDIES[Internet]. 2016;2(5 ):1-31. Available from: https://sid.ir/paper/264635/en

IEEE: Copy

MOHAMMAD REZAEI, and MARYAM POORASKARI, “FACEBOOK AND VOTING BEHAVIOR: AN ANALYTICAL APPROACH TO IRAN’S PRESIDENTIAL ELECTION IN 2013,” NEW MEDIA STUDIES, vol. 2, no. 5 , pp. 1–31, 2016, [Online]. Available: https://sid.ir/paper/264635/en

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