NEW MEDIA STUDIES
Year:2016 | Volume:2 | Issue:5 |Papers Count:7

This study tries to examine the relations between using Facebook and people’s voting behavior in Iran’s presidential election in 2013. Taking a qualitative approach, we used virtual ethnography and observation techniques, as well as in-depth interviews to gather the research data and we used thematic analysis to analyze to gathered data. The results show that for a number of reasons, Facebook played a role in changing people’s minds from not attending the election to taking part in it. The election was the first after the disputed presidential election in 2009 and some people considered voting a taboo. Lack of dialogue and political discussion in Iran’s political and media environment outside Facebook, improved the website’s role. Another reason was the fact that Facebook provided an alternative to the state media. We argue that analyzing the effects of specific social media is only possible if one looks into the country’s political environment and the role of the social media websites in the society. The results show that political arguments may result in increasing people’s level of political information or motivation, but don’t necessarily change their voting behavior.

The current study examines the effects of the social media, Facebook, Instagram and Telegram on the political participation of the students of Allameh Tabataba’i University in Iran’s Parliamentary Elections in 2016. We used Cochran test and surveyed 370 students from the 8569 people studying on the main campus of the university.The results show that there are significant direct relations between the amount of time spent on the chosen media and the students’ political participation (0.413), trust in the media and the students’ political participation (0.318) and effectiveness in using media and the students’ political participation (0.523). Two other factors including respondents’ education level (-0.401) and age (-0.431) had significant reverse relation with political participation of the students.The results of regression analysis show that five variables including media usage, trust, using effectiveness, educational level and age can predict the students’ political participation by 32 percent.

The present survey has been done for studying member’s communicative actions in Telegram virtual teams due to the way of impression management by using self -face work. Haberma’s communicative action and Goffman’s Impression management has been used as theoretical combination for this purpose. According to the specific characteristic of text messages in Telegram, linguistic analysis is an approach of research method. Approximately 10 thousand members from 20 Telegram groups as Art, Science and Sport will be evaluated in this survey. Results indicate significant presence of goal-oriented action in these groups. Telegram provides an opportunity for presence and making groups, but subordinating connections is more than dialogical relations and interactions. Members represent selves by confirming and accepting of messages, without criticizing and opposing. Furthermore, results show that supportive norm has appeared by new concept in these groups which members are using as positive face work, improving positive communication and meaningful impression management.

Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components of an animated character’s charm, based on the analysis of consumer behavior. The answers to questions about the design and production of the first animated character role are addressed and replied in this article. The present study, therefore, compares the traditional method (the question of the individual) with modern methods such as the event-related potential. The research then offers a fresh understanding of the way children respond regarding their tendency toward characters in programs meant for them. Some of the contradictions between what the children say and what’s going on in their subconscious were revealed by the study. Those results can be of valuable use for media policy-making and audience analysis.

The present study was aimed at investigating the effects of new media consumption upon the entrepreneurial intention of the students of entrepreneurship at Tehran University. The method applied in the research was a questionnaire-based survey, with the statistical population consisting of all M.A. and PhD students selected using the stratified sampling method. The results showed a significantly direct relationship between the use of new online media and all variables. The structural equation-modeling analysis of the theoretical model, based on AMOS software, was employed. In the modeling process, the basic model was modified for three times and the final model was extracted and analyzed based on the Goodness-of-Fit Index. The analysis of the relationships in the final model suggested that the use of new Internet media did not directly influence the students' entrepreneurial intentions but indirectly affected their entrepreneurial intentions by influencing their perceived desirability, feasibility, and pragmatism.

This paper attempts to study the knowledge-sharing behaviors of Iranian professionals in cyberspace. To this end, semi-structured interviews, Delphi method and an online questionnaire were used as research tools through qualitative and quantitative methods. Since the main research tools were semi-structured interviews with 15 experts to meet the research purposes, the process was continued until the “theoretical saturation” was realized. Afterwards, in order to approve or amend the obtained indices from the analysis of interview texts, the Delphi method was used. Hence, the knowledge-sharing behavior model was extracted. Through chain sampling, the selected network users, 299 electronic questionnaires were collected and analyzed using Smart PLS software and confirmatory factor analysis (rate of return, 77%). The findings indicate that the main variables of knowledge-sharing behaviors are divided into individual, group, and environmental indices respectively. Components of the individual dimension of knowledge-sharing include motivation, ethicality, personality, ability, attitude towards knowledge-sharing and psychological security. Group dimension of knowledge-sharing include shared benefits, group structure and social capital and finally environmental factors, including technological (technical requirements of specialized social networks), political rights (the country's cyberspace policy), economic (cost and variety of internet packages), socio-cultural (expert lifestyle and national character).

E-learning in modern societies becomes particularly significant, when one takes into account such factors as the extensiveness of communities, the swift development and the need for constant education of citizens, time limitations for modern citizens as well as traffic issues, a lack of physical space and the high construction costs. The enhancement of the effectiveness and efficiency of this method in education and training are other advantages compared to the traditional one. A country’s health system can develop the internet use in the field of healthcare by laying down foundations for improvement. The study was conducted using a survey in 2013 with the aim of examining the role of e-learning in raising health awareness of young internet users. The statistical population of the study was a group of 200 female students at Allameh Tabataba’i University. Based on Cochran formula, 130 students were selected as the sample size and for the sample selection random sampling was used. Inferential findings of the study show that the main hypothesis of the researcher was proven. The findings of the research show that according to Uses and Gratification Theory, health messages and information of medical and health websites play a key role in changing the attitudes and health behavior of users; and compared to other media, a large number of their health information needs is met through them. In addition, based on the Elaboration Likelihood Model, respondents consider these messages and information as important factors for strengthening and maintaining their own optimal health, using them for managing their own health.