Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran

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allahdadi mahdi; TAJZADEH NAMIN ABOLFAZL; irandoost mansor; soltananeh heresh

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Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:5 | Issue:2 Page(s): 135-154

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Title

Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran

Author(s)

allahdadi mahdi | TAJZADEH NAMIN ABOLFAZL | irandoost mansor | soltananeh heresh | Issue Writer Certificate

Keywords

Digital entrepreneurship marketing ecosystem

Delphi Method

online retailers Iran

Abstract

Digital entrepreneurship marketing ecosystem as a new form of business organization that uses effective resources. Investigating the studies and previous studies, the researchers first extracted the concepts, but due to the non-relevance of some of the factors extracted to the current state of Iran's retail retailers, using the two methods of interviewing and Delphi, experts were used. . The research method is a qualitative and quantitative mixture and is considered as an objective, developmental, and applied goal. Firstly, through an interview with 18 experts, the components were identified. The initial model was then developed by 12 Internet Retailers Managers and 3 Academic Experts 98 Indicators and 25 Concepts of the Digital entrepreneurship marketing ecosystem of Internet Retail Companies. In the third step, in order to confirm the initial model, experts were interviewed and managers of the Internet retailer were interviewed and classified by exploratory factor analysis method. Based on the results, external factors, internal, values, and casting actors constructed the final model. The final model provides new concepts for product development through interactive investment, integrated channels, Bigdata, sustainable services, shared economies, Prosumer, and the existence of various actors.

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APA: Copy

allahdadi, mahdi, TAJZADEH NAMIN, ABOLFAZL, irandoost, mansor, & soltananeh, heresh. (2019). Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran. CONSUMER BEHAVIOR STUDIES, 5(2 ), 135-154. SID. https://sid.ir/paper/268080/en

Vancouver: Copy

allahdadi mahdi, TAJZADEH NAMIN ABOLFAZL, irandoost mansor, soltananeh heresh. Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran. CONSUMER BEHAVIOR STUDIES[Internet]. 2019;5(2 ):135-154. Available from: https://sid.ir/paper/268080/en

IEEE: Copy

mahdi allahdadi, ABOLFAZL TAJZADEH NAMIN, mansor irandoost, and heresh soltananeh, “Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran,” CONSUMER BEHAVIOR STUDIES, vol. 5, no. 2 , pp. 135–154, 2019, [Online]. Available: https://sid.ir/paper/268080/en

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