The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)

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zareie azim; Naseri Ossani Zohreh

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Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:5 | Issue:2 Page(s): 1-20

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Title

The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)

Author(s)

zareie azim | Naseri Ossani Zohreh | Issue Writer Certificate

Keywords

Consumer Behaviour Situation

Consumer Perceived Value

Consumer Emotional Responses

Consumer Behavior Response

Abstract

Choice pattern and type of response that a person shows in any situation, depends on various situational factors and non-situational factors. Understanding how these factors influence on consumer behavior is an important and necessary subject in the field of marketing. The present research surveys the effect of Consumer Behaviour Situation on the behavioral response with the mediation of perceived value and emotional responses of consumers of Ladan oil in Tehran. The objective of research was practical and descriptive survey was conducted at the micro level. The statistical society of research, consumers of Ladan oil are in Tehran. In order to random cluster sample of 400 oil Ladan consumers in five regions in Tehran, questionnaires were collected and in order to analyze the data by Spss and Lisrel software was used for both descriptive and inferential statistics. According to the findings of research, the Consumer Behaviour Situation on perceived value and behavioral response (directly and indirectly) has a positive and significant effect. Also the perceived value has a positive and significant effect on the emotional responses, as well as the emotional responses has a positive and significant effect on consumer behaviour response.

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APA: Copy

zareie, azim, & Naseri Ossani, Zohreh. (2019). The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City). CONSUMER BEHAVIOR STUDIES, 5(2 ), 1-20. SID. https://sid.ir/paper/268082/en

Vancouver: Copy

zareie azim, Naseri Ossani Zohreh. The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City). CONSUMER BEHAVIOR STUDIES[Internet]. 2019;5(2 ):1-20. Available from: https://sid.ir/paper/268082/en

IEEE: Copy

azim zareie, and Zohreh Naseri Ossani, “The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City),” CONSUMER BEHAVIOR STUDIES, vol. 5, no. 2 , pp. 1–20, 2019, [Online]. Available: https://sid.ir/paper/268082/en

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