Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran

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GHASEMI HAMID; Asgarshamsi Maysam

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Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:6 | Issue:1 Page(s): 267-286

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Title

Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran

Author(s)

GHASEMI HAMID | Asgarshamsi Maysam | Issue Writer Certificate

Keywords

Consumer behavior

Content Analysis

Iran

Sales management

Sport management researches

Abstract

Purpose of the research was Content Analysis of researches in the field of Sales management & sport Consumer behavior in Iranian science journals of Sport Management. This was a mixed method based on Content Analysis. The statistical sample was the whole number, includes articles published the Iranian scientific journals, from )2003-end of June 2018( was 331 articles. The research tools were coding sheets, Their validity was confirmed by sports marketing experts & reliability was obtained by the coefficient of agreement between coders by the P-Scott formula (94%). The majority of researches were published in the journal of Modern Approaches to Sport Management with 36 articles. The focus of them was on assessing the effect of branding (14. 2%), the field of researches was the psychological dependence of sports consumer (21. 51%). In (86. 7%), quantitative research & (46. 85%) of them was used by SPSS software. Over (96. 4%) of researches, had a practical purpose. The group of customers sport goods and services with (39%) were the dominant level of analysis of research, (39. 2%) of studies was conducted. (97. 6%) of researches used cross-sectional data, (80. 65%) with the research questionnaire tool. Longitudinal data were not used. (31. 43%) of researches were conducted nationally, (43. 2%) were published by 3 authors (52. 85%) of them had, at least, one female author. Research trend has grown substantially, since 2013. Therefore, it is expected that studies, will identify existing and past issues and provide a futuristic approach to discovering opportunities and directing future research to those involved in the field.

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APA: Copy

GHASEMI, HAMID, & Asgarshamsi, Maysam. (2019). Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran. CONSUMER BEHAVIOR STUDIES, 6(1 ), 267-286. SID. https://sid.ir/paper/268094/en

Vancouver: Copy

GHASEMI HAMID, Asgarshamsi Maysam. Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran. CONSUMER BEHAVIOR STUDIES[Internet]. 2019;6(1 ):267-286. Available from: https://sid.ir/paper/268094/en

IEEE: Copy

HAMID GHASEMI, and Maysam Asgarshamsi, “Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran,” CONSUMER BEHAVIOR STUDIES, vol. 6, no. 1 , pp. 267–286, 2019, [Online]. Available: https://sid.ir/paper/268094/en

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