An Analysis of Conative Role of Language in Advertisements

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Badri Sajjad

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: LANGUAGE SCIENCES Year:2019 | Volume:6 | Issue:9 Page(s): 33-53

Download Full-Text

Persian Verion

View:

474

Download:

Cites:

Information Journal Paper

Title

An Analysis of Conative Role of Language in Advertisements

Author(s)

Badri Sajjad | Issue Writer Certificate

Keywords

Commercials

conative function

encouraging

descriptive

Threatening

Abstract

Today, dealers, institutions and service providers need to attract customers to their product with effective advertisements. The Commercials then play an important role for selling and effectively attracting customers. The language tools help to encourage customers to purchase goods. Jakobson-linguist and founder of the Prague school-enumerated six roles for language, one of which is the conative role. According to this view, it is possible to distinguish three types of conative roles: encouraging, descriptive and Threatening. In the present study, 100 cases of frequently encountered Commercials were reviewed. The findings of the study indicated that the encouraging conative role (47%) was used more frequently than descriptive conative (46%) and Threatening conative (7%) roles

Cites

No record.

References

No record.

Cite

APA: Copy

Badri, Sajjad. (2019). An Analysis of Conative Role of Language in Advertisements. LANGUAGE SCIENCES, 6(9 ), 33-53. SID. https://sid.ir/paper/268733/en

Vancouver: Copy

Badri Sajjad. An Analysis of Conative Role of Language in Advertisements. LANGUAGE SCIENCES[Internet]. 2019;6(9 ):33-53. Available from: https://sid.ir/paper/268733/en

IEEE: Copy

Sajjad Badri, “An Analysis of Conative Role of Language in Advertisements,” LANGUAGE SCIENCES, vol. 6, no. 9 , pp. 33–53, 2019, [Online]. Available: https://sid.ir/paper/268733/en

Related Journal Papers