The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

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BENESBORDI ALI; Fesanghari Javad; Ranjbar Samaneh; Bidkhori Narges

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Paper Information

Journal: NEW APPROACHES IN SPORT SCIENCES Year:2019 | Volume:1 | Issue:1 Page(s): 117-138

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Information Journal Paper

Title

The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

Author(s)

BENESBORDI ALI | Fesanghari Javad | Ranjbar Samaneh | Bidkhori Narges | Issue Writer Certificate

Keywords

Brand

Design

Price

Perceived quality

Re-purchasing intention

Abstract

Purpose: The purpose of this study is to investigate the effect of Brand, Design and Price on the Perceived quality and re-intention of consumers to buy sport Brand shoes. Method: This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study included all physical education students across different educational levels in Iran. In this research, 720 questionnaires were collected by random cluster sampling. Structural Equation Modelling (SEM) with PLS software was used to analyse the data of this research. Results: The results of this study show that Design with a coefficient of 0. 36, Price with 0. 27, and Brand with 0. 26 have a significant effect on quality perceived by customers. The results of this research also show that Perceived quality with an effect coefficient of 0. 49 has a significant effect on customers’ purchase intention. Conclusions: Generally speaking, the components of Design, Price, and Brand of sport shoes for Iranian physical education students are very important. Famous Brands in the world need to pay particular attention to these components to tap into this lucrative market in Iran and increase their Re-purchasing intention by influencing consumers’ Perceived quality.

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APA: Copy

BENESBORDI, ALI, Fesanghari, Javad, Ranjbar, Samaneh, & Bidkhori, Narges. (2019). The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes. NEW APPROACHES IN SPORT SCIENCES, 1(1 ), 117-138. SID. https://sid.ir/paper/268929/en

Vancouver: Copy

BENESBORDI ALI, Fesanghari Javad, Ranjbar Samaneh, Bidkhori Narges. The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes. NEW APPROACHES IN SPORT SCIENCES[Internet]. 2019;1(1 ):117-138. Available from: https://sid.ir/paper/268929/en

IEEE: Copy

ALI BENESBORDI, Javad Fesanghari, Samaneh Ranjbar, and Narges Bidkhori, “The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes,” NEW APPROACHES IN SPORT SCIENCES, vol. 1, no. 1 , pp. 117–138, 2019, [Online]. Available: https://sid.ir/paper/268929/en

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