مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Journal Paper

Title

RELATIONSHIP BETWEEN DOCTORS' PRESCRIBING BEHAVIOR AND PHARMACEUTICAL PROMOTIONAL TOOLS: A PAKISTANI CASE (LETTER TO THE EDITOR)

Pages

  709-710

Keywords

Not Registered.

Abstract

 Dear Editor-in-Chief: Pharmaceutical marketing, medico marketing and Pharma Marketing are the different terms used by the pharmaceutical companies to promote their products and maximize their sales. They are employing different tactics including drug samples, free conferences, literatures, gifts, birthday greetings, travel expense, hotel accommodations, sponsorship and overall tourism to medical consultants and their kinfolks which transit the Prescribing Behavior of Doctors. Consequently, pharmaceuticals sector spends more money on promotional activities in order to boost up their sales. Since then the pharmaceutical industry is money-spinning business in Pakistan. Thus, this study was undertaken to evaluate the greater influences of pharmaceutical marketing tools on doctor’s Prescribing Behavior. As far as this study is concerned, it will help in evaluating the influence of different promotional tools on prescribing behavior of medical practitioners.

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    • Cite

    APA: Copy

    ALI, ZAIGHAM, TAUHEED RANA, MUHAMMAD LUQMAN, MAHMOOD, ATIF, HANAN, MIAN AHMAD, NOSHINA, SALEEM, & NAILA, KHAWAR. (2015). RELATIONSHIP BETWEEN DOCTORS' PRESCRIBING BEHAVIOR AND PHARMACEUTICAL PROMOTIONAL TOOLS: A PAKISTANI CASE (LETTER TO THE EDITOR). IRANIAN JOURNAL OF PUBLIC HEALTH, 44(5), 709-710. SID. https://sid.ir/paper/273908/en

    Vancouver: Copy

    ALI ZAIGHAM, TAUHEED RANA MUHAMMAD LUQMAN, MAHMOOD ATIF, HANAN MIAN AHMAD, NOSHINA SALEEM, NAILA KHAWAR. RELATIONSHIP BETWEEN DOCTORS' PRESCRIBING BEHAVIOR AND PHARMACEUTICAL PROMOTIONAL TOOLS: A PAKISTANI CASE (LETTER TO THE EDITOR). IRANIAN JOURNAL OF PUBLIC HEALTH[Internet]. 2015;44(5):709-710. Available from: https://sid.ir/paper/273908/en

    IEEE: Copy

    ZAIGHAM ALI, MUHAMMAD LUQMAN TAUHEED RANA, ATIF MAHMOOD, MIAN AHMAD HANAN, SALEEM NOSHINA, and KHAWAR NAILA, “RELATIONSHIP BETWEEN DOCTORS' PRESCRIBING BEHAVIOR AND PHARMACEUTICAL PROMOTIONAL TOOLS: A PAKISTANI CASE (LETTER TO THE EDITOR),” IRANIAN JOURNAL OF PUBLIC HEALTH, vol. 44, no. 5, pp. 709–710, 2015, [Online]. Available: https://sid.ir/paper/273908/en

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