AN EXPORT-MARKETING MODEL FOR PHARMACEUTICAL FIRMS (THE CASE OF IRAN)

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MOHAMMADZADEH MEHDI; ARYANPOUR NARGES

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Iranian Journal of Pharmaceutical Research Year:2013 | Volume:12 | Issue:1 Page(s): 249-255

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Title

AN EXPORT-MARKETING MODEL FOR PHARMACEUTICAL FIRMS (THE CASE OF IRAN)

Author(s)

MOHAMMADZADEH MEHDI | ARYANPOUR NARGES | Issue Writer Certificate

Keywords

INTERNATIONALIZATION

EXPORT MARKETING

PHARMACEUTICAL

EXPORT READINESS

IRAN

Abstract

INTERNATIONALIZATION is a matter of committed decision-making that starts with EXPORT MARKETING, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of PHARMACEUTICAL companies is introduced. The paper reviews common theories of the INTERNATIONALIZATION process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questionares as the data gathering tool along with interviews for bias reduction.Finally, in keeping with the study objectives, the special aspects of the PHARMACEUTICAL marketing environment have been covered, revealing special dimensions of PHARMACEUTICAL marketing that have been embedded within the appropriate base model. The new model for international activities of PHARMACEUTICAL companies was refined by expert opinions extracted from result of questionnaires.

Cites

EXPORT READINESS ASSESSMENT OF TEN IRANIAN PHARMACEUTICAL COMPANIES AND COMPARISON WITH THEIR EXPORT PERFORMANCE

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APA: Copy

MOHAMMADZADEH, MEHDI, & ARYANPOUR, NARGES. (2013). AN EXPORT-MARKETING MODEL FOR PHARMACEUTICAL FIRMS (THE CASE OF IRAN). IRANIAN JOURNAL OF PHARMACEUTICAL RESEARCH (IJPR), 12(1), 249-255. SID. https://sid.ir/paper/288076/en

Vancouver: Copy

MOHAMMADZADEH MEHDI, ARYANPOUR NARGES. AN EXPORT-MARKETING MODEL FOR PHARMACEUTICAL FIRMS (THE CASE OF IRAN). IRANIAN JOURNAL OF PHARMACEUTICAL RESEARCH (IJPR)[Internet]. 2013;12(1):249-255. Available from: https://sid.ir/paper/288076/en

IEEE: Copy

MEHDI MOHAMMADZADEH, and NARGES ARYANPOUR, “AN EXPORT-MARKETING MODEL FOR PHARMACEUTICAL FIRMS (THE CASE OF IRAN),” IRANIAN JOURNAL OF PHARMACEUTICAL RESEARCH (IJPR), vol. 12, no. 1, pp. 249–255, 2013, [Online]. Available: https://sid.ir/paper/288076/en

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