A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case Study of Payame Yaghoot Medical Health Iranian Journal)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

YOUSEFI MOHAMMAD HOSSEIN; ROSTAMI FARZAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF APPLIED LINGUISTICS AND APPLIED LITERATURE: DYNAMICS AND ADVANCES Year:2019 | Volume:7 | Issue:1 Page(s): 35-45

Download Full-Text

View:

226

Download:

179

Cites:

Information Journal Paper

Title

A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case Study of Payame Yaghoot Medical Health Iranian Journal)

Author(s)

YOUSEFI MOHAMMAD HOSSEIN | ROSTAMI FARZAD | Issue Writer Certificate

Keywords

Critical Discourse Analyses

Gender Role

Advertisement

Magazine

Abstract

Print advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines with mostly women readers. This study examined print advertisements in local family and health magazine from a Critical Discourse Analysis perspective. It mainly focused on the use of women in advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis was based on Fairclough’ s three-dimensional framework. It demonstrated how the ideology of “ women’ s portrait” was produced and reproduced through advertisements in popular local women’ s magazines. The findings indicated that advertisers used various strategies to take advantages of women. The advertisements promoted an idealized lifestyle and directed readers to a certain extent into believing whatever was advertised was indeed true. This study revealed how the ideologies of beauty and health were constructed and reconstructed through magazines by stereotyping how advertised products were synonymous with a better life. Advertising language was used to control people’ s minds. Thus people in power (advertisers) used language as a means to exercise control over others.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

YOUSEFI, MOHAMMAD HOSSEIN, & ROSTAMI, FARZAD. (2019). A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case Study of Payame Yaghoot Medical Health Iranian Journal). JOURNAL OF APPLIED LINGUISTICS AND APPLIED LITERATURE: DYNAMICS AND ADVANCES, 7(1), 35-45. SID. https://sid.ir/paper/354985/en

Vancouver: Copy

YOUSEFI MOHAMMAD HOSSEIN, ROSTAMI FARZAD. A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case Study of Payame Yaghoot Medical Health Iranian Journal). JOURNAL OF APPLIED LINGUISTICS AND APPLIED LITERATURE: DYNAMICS AND ADVANCES[Internet]. 2019;7(1):35-45. Available from: https://sid.ir/paper/354985/en

IEEE: Copy

MOHAMMAD HOSSEIN YOUSEFI, and FARZAD ROSTAMI, “A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case Study of Payame Yaghoot Medical Health Iranian Journal),” JOURNAL OF APPLIED LINGUISTICS AND APPLIED LITERATURE: DYNAMICS AND ADVANCES, vol. 7, no. 1, pp. 35–45, 2019, [Online]. Available: https://sid.ir/paper/354985/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops