An audience-centric approach in dealing with virtual social networks

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AKBARZADEH ALIREZA; MEMAR SORAYA; KOUSARI MASOUD; HEMMATI REZA

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Journal Paper

Paper Information

Journal: (RASANE VA FARHANG) Year:2019 | Volume:8 | Issue:2 (16) Page(s): 1-19

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Information Journal Paper

Title

An audience-centric approach in dealing with virtual social networks

Author(s)

AKBARZADEH ALIREZA | MEMAR SORAYA | KOUSARI MASOUD | HEMMATI REZA | Issue Writer Certificate

Keywords

Social NetworksQ2

StrategyQ1

Audience-Oriented ApproachQ2

Media LiteracyQ1

Audience PersuasionQ1

Abstract

The researcher in this study, while demonstrating the need to change approaches from coping approaches to a cultural and social approach, has introduced as "Audience-Oriented Approach ". An approach based on the focus of attention instead of paying attention to the sender of the message, is to pay attention to the audience, in order to empower the audience, give him the power to critique and analyze the message. The present study was carried out using quantitative content analysis method. The results show that using an audience-centered approach, it can be used in the form of awareness and education Strategy and by promoting Media Literacy to empower the audience in analyzing, interpreting and criticizing the message, and also in The Strategy formulated the creation and diversification of the audience's persuasion techniques to attract the audience's attention and attraction..

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APA: Copy

AKBARZADEH, ALIREZA, MEMAR, SORAYA, KOUSARI, MASOUD, & HEMMATI, REZA. (2019). An audience-centric approach in dealing with virtual social networks. (RASANE VA FARHANG), 8(2 (16) ), 1-19. SID. https://sid.ir/paper/359354/en

Vancouver: Copy

AKBARZADEH ALIREZA, MEMAR SORAYA, KOUSARI MASOUD, HEMMATI REZA. An audience-centric approach in dealing with virtual social networks. (RASANE VA FARHANG)[Internet]. 2019;8(2 (16) ):1-19. Available from: https://sid.ir/paper/359354/en

IEEE: Copy

ALIREZA AKBARZADEH, SORAYA MEMAR, MASOUD KOUSARI, and REZA HEMMATI, “An audience-centric approach in dealing with virtual social networks,” (RASANE VA FARHANG), vol. 8, no. 2 (16) , pp. 1–19, 2019, [Online]. Available: https://sid.ir/paper/359354/en

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