THE CAUSAL RELATIONSHIP BETWEENVISUAL SENSE AND SATISFACTION AND LOYALTY OF SPORT CONSUMERS

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SAYYADFAR MOHAMMAD; TOJARI FARSHAD; ZAREI ALI; ESMAEILI MOHAMMADREZA

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Journal: STRATEGIC STUDIES ON YOUTH AND SPORTS Year:2017 | Volume:15 | Issue:34 Page(s): 0-0

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Title

THE CAUSAL RELATIONSHIP BETWEENVISUAL SENSE AND SATISFACTION AND LOYALTY OF SPORT CONSUMERS

Author(s)

SAYYADFAR MOHAMMAD | TOJARI FARSHAD | ZAREI ALI | ESMAEILI MOHAMMADREZA | Issue Writer Certificate

Keywords

VISUAL SENSEQ1

SATISFACTIONQ2

SENSORY EXPERIENCE AND LOYALTYQ1

Abstract

The purpose of the present research is to determine the casual relationship between VISUAL SENSE and SATISFACTION and loyalty of swimming pools consumers in Tehran.The method of the present research is an applied one in terms of purpose, and it is a descriptive-correlational research in terms of data collection. The population of the research includes all males and females that have used swimming pools in Tehran in 2014, among which 385 individuals were selected as the sample. The questionnaire of VISUAL SENSEprepared by the researcher, the questionnaire of SATISFACTION by Bitner and Hubbert (1994) and the questionnaire of loyalty by Liu (2008) were used in this research. For data analysis, inferential statistics was used.Partial Least Squares (PLS) path modeling was used to test the hypotheses and the model fit. Findings of the research showed that VISUAL SENSEare significantly related to SATISFACTION (t=8.80; p£0.05); and loyalty (t=5.83; p£0.05); and finally, SATISFACTION is significantly related to the loyalty of consumers (t=12.8; p£0.05).Therefore, according to the results, it is suggested that in addition to establishing intellectual bonds, the swimming pools also establish emotional bonds with customers and attract human senses through sensory experiences. This experience often includes the physical environment with the cues of light, color and decorationthat have been demonstrated that strongly affect the consumers and their emotional responses.

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APA: Copy

SAYYADFAR, MOHAMMAD, TOJARI, FARSHAD, ZAREI, ALI, & ESMAEILI, MOHAMMADREZA. (2017). THE CAUSAL RELATIONSHIP BETWEENVISUAL SENSE AND SATISFACTION AND LOYALTY OF SPORT CONSUMERS. STRATEGIC STUDIES ON YOUTH AND SPORTS, 15(34 ), 0-0. SID. https://sid.ir/paper/359637/en

Vancouver: Copy

SAYYADFAR MOHAMMAD, TOJARI FARSHAD, ZAREI ALI, ESMAEILI MOHAMMADREZA. THE CAUSAL RELATIONSHIP BETWEENVISUAL SENSE AND SATISFACTION AND LOYALTY OF SPORT CONSUMERS. STRATEGIC STUDIES ON YOUTH AND SPORTS[Internet]. 2017;15(34 ):0-0. Available from: https://sid.ir/paper/359637/en

IEEE: Copy

MOHAMMAD SAYYADFAR, FARSHAD TOJARI, ALI ZAREI, and MOHAMMADREZA ESMAEILI, “THE CAUSAL RELATIONSHIP BETWEENVISUAL SENSE AND SATISFACTION AND LOYALTY OF SPORT CONSUMERS,” STRATEGIC STUDIES ON YOUTH AND SPORTS, vol. 15, no. 34 , pp. 0–0, 2017, [Online]. Available: https://sid.ir/paper/359637/en

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