The Assessment of Visual Identity in Women's Clothes Designing at Fajr International Fashion and Clothing Festival

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Jahanpour Mona; ZAREZADEH FAHIMEH

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Paper Information

Journal: AFAQ AL-HADARAH AL-ISLAMIYYAH (HORIZONS OF ISLAMIC CIVILIZATION) Year:2020 | Volume:23 | Issue:1 Page(s): 31-51

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Title

The Assessment of Visual Identity in Women's Clothes Designing at Fajr International Fashion and Clothing Festival

Author(s)

Jahanpour Mona | ZAREZADEH FAHIMEH | Issue Writer Certificate

Keywords

identityQ1

women's clothes designingQ1

Fajr International Fashion and Clothing FestivalQ1

Abstract

Since nowadays identity designing is defined apropos of a nation's visual interests and principles, Iranian designers have constantly attempted to create novel clothing ideas by presenting various works at Fajr International Fashion and Clothing Festival based on Islamic-Iranian art. These ideas are alleged to promote the culture of clothing in order to rescue, revive, and reinforce their national identity recognized as visual ambassadors at the international level. Accordingly, the present study aims to answer the question of 'how is the visual Islamic-Iranian identity applied in the designers' works presented at Fajr International Fashion and Clothing Festival? ' Regarding data analysis, identity components were classified into four approaches. Final results indicated that only coverage component in the religious approach existed in all studied works. However, it was not in harmony with other visual components of the presented clothes and therefore, it was not visually matched with Iranian identity.

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APA: Copy

Jahanpour, Mona, & ZAREZADEH, FAHIMEH. (2020). The Assessment of Visual Identity in Women's Clothes Designing at Fajr International Fashion and Clothing Festival. AFAQ AL-HADARAH AL-ISLAMIYYAH (HORIZONS OF ISLAMIC CIVILIZATION), 23(1 ), 31-51. SID. https://sid.ir/paper/360361/en

Vancouver: Copy

Jahanpour Mona, ZAREZADEH FAHIMEH. The Assessment of Visual Identity in Women's Clothes Designing at Fajr International Fashion and Clothing Festival. AFAQ AL-HADARAH AL-ISLAMIYYAH (HORIZONS OF ISLAMIC CIVILIZATION)[Internet]. 2020;23(1 ):31-51. Available from: https://sid.ir/paper/360361/en

IEEE: Copy

Mona Jahanpour, and FAHIMEH ZAREZADEH, “The Assessment of Visual Identity in Women's Clothes Designing at Fajr International Fashion and Clothing Festival,” AFAQ AL-HADARAH AL-ISLAMIYYAH (HORIZONS OF ISLAMIC CIVILIZATION), vol. 23, no. 1 , pp. 31–51, 2020, [Online]. Available: https://sid.ir/paper/360361/en

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