Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Naami Abdullah; Abolghasem Gorji Hasan; Baniasadi Mehdi

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF HEALTH ADMINISTRATION Year:2020 | Volume:23 | Issue:2 Page(s): 54-63

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

508

Download:

Cites:

Information Journal Paper

Title

Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach

Author(s)

Naami Abdullah | Abolghasem Gorji Hasan | Baniasadi Mehdi | Issue Writer Certificate

Keywords

Health Tourism TextQ1

Grounded TheoryQ1

Word-of-Mouth AdvertisingQ1

Health CentersQ1

Abstract

Introduction: Health tourism is a new form of marketing in the tourism industry which has been growing in recent years. Health tourism is done to improve the health of people and to take them out of their place of residence. The aim of this article was to present a Health Tourism Model with emphasis on Word-of-Mouth Advertising in Health Centers. Methods: This research was based on the Grounded Theory, and it was qualitative in nature. The researcher has attempted to identify the factors affecting the concept of health tourism by emphasizing the role of word-ofmouth advertising using a qualitative method. Interview was held with twenty managers of Health Tourism Center and academic experts, and finaly the data were analyzed and presented using the Grounded Theory approach. Results: Findings were put into a model with six main dimensions: market attractiveness, strategy, service diversification, internal conditions, word-ofmouth advertising, health tourism, and thirty-three sub-dimensions. Also, based on the interview, other factors affecting the issue of health tourism included political conditions of the country, economic factors, transportation prices, the cost of medical services, the number of specialized doctors, exchange rates, and the number of medical centers equipped with health tourism. Conclusion: According to the results, it can be said that decision makers can collect and categorize the factors influencing the health tourism concept.

Cites

No record.

References

Cite

APA: Copy

Naami, Abdullah, Abolghasem Gorji, Hasan, & Baniasadi, Mehdi. (2020). Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach. JOURNAL OF HEALTH ADMINISTRATION, 23(2 ), 54-63. SID. https://sid.ir/paper/363049/en

Vancouver: Copy

Naami Abdullah, Abolghasem Gorji Hasan, Baniasadi Mehdi. Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach. JOURNAL OF HEALTH ADMINISTRATION[Internet]. 2020;23(2 ):54-63. Available from: https://sid.ir/paper/363049/en

IEEE: Copy

Abdullah Naami, Hasan Abolghasem Gorji, and Mehdi Baniasadi, “Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach,” JOURNAL OF HEALTH ADMINISTRATION, vol. 23, no. 2 , pp. 54–63, 2020, [Online]. Available: https://sid.ir/paper/363049/en

Related Journal Papers