The Strategic SWOT Analysis to Use Social Marketing in the Design of the Research Development Model of Islamic Azad University

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Hamzehpour Farhad; Ranjbarian Behram; FATHI SAEID; ANSARI AZARNOUSH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES) Year:2019 | Volume:26 | Issue:3 Page(s): 1-21

Download Full-Text

Persian Verion

View:

434

Download:

Cites:

Information Journal Paper

Title

The Strategic SWOT Analysis to Use Social Marketing in the Design of the Research Development Model of Islamic Azad University

Author(s)

Hamzehpour Farhad | Ranjbarian Behram | FATHI SAEID | ANSARI AZARNOUSH | Issue Writer Certificate

Keywords

SWOTQ1

Integrated Social MarketingQ1

ResearchQ2

Islamic Azad UniversityQ1

Abstract

As non-profit organizations, universities have specific goals and missions, their performance must be assessed for exploiting their limited available resources and achieving organizational goals. The purpose of this study is to employ the obtained strategies for evaluating the status of Research area in the Islamic Azad University using SWOT analysis and design the Research development model of the university through social marketing mix. A mixed methods Research (quantitative-qualitative) has been used for the study carried out in two stages. In the first stage, SWOT analysis is used and in the second stage, social marketing is employed given the extracted strategies in the previous stage. In the qualitative section, the statistical sample included experts (deputies, Research managers, students and professors who were the members of the young Researchers club in the first stage and assistant and associate marketing professors in the second stage) selected via purposive sampling and theoretical saturation. In quantitative section, the Research was descriptive and fieldbased where the statistical sample included 370 respondents from university branches at Tehran and Alborz provinces and selected via stratified random sampling. According to Cronbach alpha coefficient, reliability of the SWOT questionnaire was estimated equal to 98% and that of social marketing was equal to 96%. According to the results of the study, Integrated Social Marketing could result in favorable Research behavior.

Cites

No record.

References

No record.

Cite

APA: Copy

Hamzehpour, Farhad, Ranjbarian, Behram, FATHI, SAEID, & ANSARI, AZARNOUSH. (2019). The Strategic SWOT Analysis to Use Social Marketing in the Design of the Research Development Model of Islamic Azad University. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), 26(3 ), 1-21. SID. https://sid.ir/paper/364407/en

Vancouver: Copy

Hamzehpour Farhad, Ranjbarian Behram, FATHI SAEID, ANSARI AZARNOUSH. The Strategic SWOT Analysis to Use Social Marketing in the Design of the Research Development Model of Islamic Azad University. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES)[Internet]. 2019;26(3 ):1-21. Available from: https://sid.ir/paper/364407/en

IEEE: Copy

Farhad Hamzehpour, Behram Ranjbarian, SAEID FATHI, and AZARNOUSH ANSARI, “The Strategic SWOT Analysis to Use Social Marketing in the Design of the Research Development Model of Islamic Azad University,” INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), vol. 26, no. 3 , pp. 1–21, 2019, [Online]. Available: https://sid.ir/paper/364407/en

Related Journal Papers