Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank)

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RAMEZANI HAMIDREZA; SAEEDI PARVIZ; GHAFOURIAN SHAGERDI AMIR; HOSSEINI SAYYED MOHAMMAD REZA

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Journal: FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT) Year:2020 | Volume:10 | Issue:41 Page(s): 162-191

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Title

Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank)

Author(s)

RAMEZANI HAMIDREZA | SAEEDI PARVIZ | GHAFOURIAN SHAGERDI AMIR | HOSSEINI SAYYED MOHAMMAD REZA | Issue Writer Certificate

Keywords

Banking co-operationQ1

integrationQ2

marketing approachQ1

Abstract

Businesses are constantly changing, and changes are also widespread and unpredictable. So that every day we see the creation or integration of a variety of businesses based on the foundation of new models. The banking system is no exception to this, and in order to prevent failure, it has adapted itself to various existing models to stabilize its presence. Considering that in past research, the merger of banks has been investigated according to the financial approach. In this research, the researcher tried to design a model based on cooperative marketing principles when integrating between banks. The research method is qualitative. Therefore, in order to achieve the best possible variables in this field, the fundamental method of content analysis and using the ground-based theory, first, the relations between the concept and its dimensions and components are formulated. In order to achieve a conceptual model, the views of experts and banking experts were used through interviews. And collecting comments until a consensus was reached, Snowball method was used for sampling. After 37 interviews with experts, the ultimate conceptual model, which included the concept of co-operation of banks, which was dependent on six dimensions, was also based on sixteen components.

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APA: Copy

RAMEZANI, HAMIDREZA, SAEEDI, PARVIZ, GHAFOURIAN SHAGERDI, AMIR, & HOSSEINI, SAYYED MOHAMMAD REZA. (2020). Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank). FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), 10(41 ), 162-191. SID. https://sid.ir/paper/365460/en

Vancouver: Copy

RAMEZANI HAMIDREZA, SAEEDI PARVIZ, GHAFOURIAN SHAGERDI AMIR, HOSSEINI SAYYED MOHAMMAD REZA. Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank). FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT)[Internet]. 2020;10(41 ):162-191. Available from: https://sid.ir/paper/365460/en

IEEE: Copy

HAMIDREZA RAMEZANI, PARVIZ SAEEDI, AMIR GHAFOURIAN SHAGERDI, and SAYYED MOHAMMAD REZA HOSSEINI, “Presentation of Kobanking Model in the Integration of Banks and Institutions with a Marketing Approach (Case Study of Gwain Bank),” FINANCIAL ENGINEERING AND SECURITIES MANAGEMENT (PORTFOLIO MANAGEMENT), vol. 10, no. 41 , pp. 162–191, 2020, [Online]. Available: https://sid.ir/paper/365460/en

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