STRATEGIC MANAGEMENT OF LOGISTICS SERVICES WITH ‎A FUZZY QFD METHODOLOGY” “A CASE STUDY IN ‎PARS ELECTRIC COMPANY”‎

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MOTAGHI HAYEDE; SAFARI HOSSEIN; DEHGHANI KERAMATOLAH

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Journal: Management Research in Iran Year:2011 | Volume:15 | Issue:2 (71) Page(s): 151-179

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Title

STRATEGIC MANAGEMENT OF LOGISTICS SERVICES WITH ‎A FUZZY QFD METHODOLOGY” “A CASE STUDY IN ‎PARS ELECTRIC COMPANY”‎

Author(s)

MOTAGHI HAYEDE | SAFARI HOSSEIN | DEHGHANI KERAMATOLAH | Issue Writer Certificate

Keywords

LOGISTICS SERVICEQ2

CUSTOMER SERVICE MANAGEMENTQ2

FUZZY LOGICQ2

‎QFDQ2

HOUSE OF QUALITYQ2

Abstract

Today world is changing rapidly. Communications are prevailing every day, ‎information access becomes easier and competition for selling goods gets ‎more sever. One can no more impose the customer to buying a good. It ‎seems that the most successful manufacturers emphasize on an important ‎principle, a simple and at the same time, difficult principle, namely ‎‎“customer service management”. Supply chain management and logistics ‎literature indicates that this principle has changed into a strategic goal for ‎organizations. Companies have found out that with, more customers’ ‎satisfaction and more market share can be obtained by enrichment of their ‎logistics performance.The methodology used in this research is based on quality function ‎deployment (QFD) approach. It shows that the application of house of ‎quality (HOQ) method improves the efficiency and effectiveness of logistics ‎services and therefore leads to customers’ satisfaction. Also, in order to ‎avoid subjective judgment weak points, FUZZY LOGIC has been used. This ‎methodology has been performed in “Pars Electric Company” for ‎determining strategic activities in the strategic management of car radio.

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APA: Copy

MOTAGHI, HAYEDE, SAFARI, HOSSEIN, & DEHGHANI, KERAMATOLAH. (2011). STRATEGIC MANAGEMENT OF LOGISTICS SERVICES WITH ‎A FUZZY QFD METHODOLOGY” “A CASE STUDY IN ‎PARS ELECTRIC COMPANY”‎. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 15(2 (71)), 151-179. SID. https://sid.ir/paper/368304/en

Vancouver: Copy

MOTAGHI HAYEDE, SAFARI HOSSEIN, DEHGHANI KERAMATOLAH. STRATEGIC MANAGEMENT OF LOGISTICS SERVICES WITH ‎A FUZZY QFD METHODOLOGY” “A CASE STUDY IN ‎PARS ELECTRIC COMPANY”‎. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2011;15(2 (71)):151-179. Available from: https://sid.ir/paper/368304/en

IEEE: Copy

HAYEDE MOTAGHI, HOSSEIN SAFARI, and KERAMATOLAH DEHGHANI, “STRATEGIC MANAGEMENT OF LOGISTICS SERVICES WITH ‎A FUZZY QFD METHODOLOGY” “A CASE STUDY IN ‎PARS ELECTRIC COMPANY”‎,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 15, no. 2 (71), pp. 151–179, 2011, [Online]. Available: https://sid.ir/paper/368304/en

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