Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values

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Naghipour Mirpouria; MANSOURI MOAYYED FERESHTEH; KORDNAEIJ ASADOLLAH

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Journal: TOURISM AND DEVELOPMENT Year:2019 | Volume:8 | Issue:3 Page(s): 147-164

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Title

Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values

Author(s)

Naghipour Mirpouria | MANSOURI MOAYYED FERESHTEH | KORDNAEIJ ASADOLLAH | Issue Writer Certificate

Keywords

Tourism AttitudesQ1

Tourism ValuesQ1

cognitive responsesQ2

Behavioral ResponsesQ1

Tourism DestinationQ1

Abstract

In today's competitive and challenging environment, all organizations such as tourism emphasize on building sustainable and profitable relationships with customers. New marketing will lead companies, in addition to trying to observe new customers, to maintain current customers and establish a permanent relationship with them. Therefore, one of the broadest accepted concepts in consumer behavior, attitude and value and their behavior plays an important role in shaping consumer behavior. So this is an applied research which was developed to investigate the above relationship. The statistical population of this study is composed of tourism which visited Iran in 1396. Based on the Cochran formula 411 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity and reliability of the questionnaires were tested and the required changed were applied. As the results show the attitude-dimensional dimension has a significant effect on the level of happiness and functional, and on the other hand, the dimension of happiness also has a significant effect on the increase in the number of clicks.

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APA: Copy

Naghipour, Mirpouria, MANSOURI MOAYYED, FERESHTEH, & KORDNAEIJ, ASADOLLAH. (2019). Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values. TOURISM AND DEVELOPMENT, 8(3 ), 147-164. SID. https://sid.ir/paper/368692/en

Vancouver: Copy

Naghipour Mirpouria, MANSOURI MOAYYED FERESHTEH, KORDNAEIJ ASADOLLAH. Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values. TOURISM AND DEVELOPMENT[Internet]. 2019;8(3 ):147-164. Available from: https://sid.ir/paper/368692/en

IEEE: Copy

Mirpouria Naghipour, FERESHTEH MANSOURI MOAYYED, and ASADOLLAH KORDNAEIJ, “Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values,” TOURISM AND DEVELOPMENT, vol. 8, no. 3 , pp. 147–164, 2019, [Online]. Available: https://sid.ir/paper/368692/en

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