Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Moshkdanian Fatemeh; Hoseinzade Shahri Maasoume

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BRAND MANAGEMENT Year:2018 | Volume:5 | Issue:13 Page(s): 109-136

Download Full-Text

Persian Verion

View:

308

Download:

Cites:

Information Journal Paper

Title

Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry

Author(s)

Moshkdanian Fatemeh | Hoseinzade Shahri Maasoume | Issue Writer Certificate

Keywords

Competitive Dynamics

Marketing Mix

Banking Industry

Abstract

Competition analysis is one of the requirements for developing a marketing strategy and is the essence of competitiveness is dynamism. Competitive Dynamics describes the intensity of actions and reactions of organizations which participate in a competitive business environment. The purpose of this research is to explain the dynamics of competitive behavior based on the Marketing Mix in the Banking Industry in Iran during a period from 2014 to the end of November 2018. In order to achieve the goal of the study, mixed approach has been employed. In the qualitative phase, semi-structured interviews and survey have been used and in quantitative phase, content analysis is employed to collect and analyze data. The selected banks have 3 characteristics: they are public company (are accepted in stock market), have a high market share, and are considered competing for customers. According to research results, the banks compete on the basis of introduction of products and services updates, promotion, channels and institutional partnerships. In addition, it became clear that the priority of adopting these strategies is different in relation to the critical and non-environmental conditions of the environment.

Cites

No record.

References

No record.

Cite

APA: Copy

Moshkdanian, Fatemeh, & Hoseinzade Shahri, Maasoume. (2018). Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry. JOURNAL OF BRAND MANAGEMENT, 5(13 ), 109-136. SID. https://sid.ir/paper/371196/en

Vancouver: Copy

Moshkdanian Fatemeh, Hoseinzade Shahri Maasoume. Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry. JOURNAL OF BRAND MANAGEMENT[Internet]. 2018;5(13 ):109-136. Available from: https://sid.ir/paper/371196/en

IEEE: Copy

Fatemeh Moshkdanian, and Maasoume Hoseinzade Shahri, “Articulating Dynamics of Competitive Behavior Based on Marketing Mix Case study: Banking industry,” JOURNAL OF BRAND MANAGEMENT, vol. 5, no. 13 , pp. 109–136, 2018, [Online]. Available: https://sid.ir/paper/371196/en

Related Journal Papers