Designing the Behavioral Model of Iran Professional Athletes with a Social Marketing Approach

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Naqvi Mahboubeh; HOSSEINI SEYED EMAD

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2019 | Volume:6 | Issue:23 Page(s): 33-48

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

685

Download:

Cites:

Information Journal Paper

Title

Designing the Behavioral Model of Iran Professional Athletes with a Social Marketing Approach

Author(s)

Naqvi Mahboubeh | HOSSEINI SEYED EMAD | Issue Writer Certificate

Keywords

Athletes

behavior

marketing

social

Abstract

The aim of this study was to develop the behavioral model of professional Athletes in Iran with a social marketing approach. The study was applied in terms of aims, mixed and of exploratory sequential type in terms of data collection. Data were collected by semi-structured open interviews with 23 professional Athletes, sport coaches, sport managers, sport psychologists and sociologists in the qualitative phase. Data were analyzed in qualitative phase by coding method in three stages: open, pivotal and selective. The findings included 80 codes in open coding. In the pivotal coding step, they were classified in 6 concepts: product, price, location, promotion, policy and participation. In the selective coding stage, a behavioral pattern of professional Athletes in Iran was developed with a social marketing approach. In the quantitative phase of the study, a researcher-made questionnaire was used based on the qualitative results. The sampling in qualitative phase was purposive using snowball method. The sampling in quantitative phase was random and classified. In the quantitative phase, the structural equation modeling was used with Smart PLS 3. 00 software to evaluate the behavioral model of professional Athletes in Iran. According to the results of t test, all factor loads were significant at 99% of confidence level and played a significant role in developing the behavioral model of professional Athletes in Iran.

Cites

No record.

References

No record.

Cite

APA: Copy

Naqvi, Mahboubeh, HOSSEINI, SEYED EMAD, RAMEZANINEJAD, RAHIM, & KASHKAR, SARA. (2019). Designing the Behavioral Model of Iran Professional Athletes with a Social Marketing Approach. NEW TRENDS IN SPORT MANAGEMENT, 6(23 ), 33-48. SID. https://sid.ir/paper/373357/en

Vancouver: Copy

Naqvi Mahboubeh, HOSSEINI SEYED EMAD, RAMEZANINEJAD RAHIM, KASHKAR SARA. Designing the Behavioral Model of Iran Professional Athletes with a Social Marketing Approach. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2019;6(23 ):33-48. Available from: https://sid.ir/paper/373357/en

IEEE: Copy

Mahboubeh Naqvi, SEYED EMAD HOSSEINI, RAHIM RAMEZANINEJAD, and SARA KASHKAR, “Designing the Behavioral Model of Iran Professional Athletes with a Social Marketing Approach,” NEW TRENDS IN SPORT MANAGEMENT, vol. 6, no. 23 , pp. 33–48, 2019, [Online]. Available: https://sid.ir/paper/373357/en

Related Journal Papers