An Investigation of the Factors Influencing Sponsorship of Sport for All in Iran: A Qualitative Study

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RAHBARI SOMAYEH; KHODAYARI ABBAS; HONARI HABIB; AMIRTASH ALI MOHAMMAD

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Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2020 | Volume:7 | Issue:27 Page(s): 81-96

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Title

An Investigation of the Factors Influencing Sponsorship of Sport for All in Iran: A Qualitative Study

Author(s)

RAHBARI SOMAYEH | KHODAYARI ABBAS | HONARI HABIB | AMIRTASH ALI MOHAMMAD | Issue Writer Certificate

Keywords

Iran

qualitative research

sponsorship

sport for all

thematic analysis

Abstract

The aim of this study was to investigate those factors influencing sponsorship of sport for all in Iran. This study was exploratory with a qualitative nature. Data were collected by a review of literature and in-depth and semi-structured interviews with 21 experts, faculty members and executives of sport for all who were selected by purposive sampling method using snowball technique and it continued until the theoretical saturation. Based on thematic analysis, data were coded and analyzed. In a thematic analysis, the data from the interviews with the experts were coded. Then, in two stages, the initial concepts were developed. In the first stage, 64 concepts were extracted from interviews with the experts. These concepts were coded in the second stage for more coherence and better analysis and interpretation in the form of 12 more abstract concepts: financial support infrastructure, economic factors, management factors, sponsorship culture, government factors, human resources, competitive advantage, social factors, legal factors, media factors, political factors and organizational factors. Next, 12 concepts generated in the secondary coding process were categorized into 9 major categories or themes. These major categories (themes) were at a higher level than the concepts of the preceding stage in terms of being abstract. According to these results, managers of sport for all can use symbols, concepts and categories identified in their future plans for better financial support of sport for all.

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APA: Copy

RAHBARI, SOMAYEH, KHODAYARI, ABBAS, HONARI, HABIB, & AMIRTASH, ALI MOHAMMAD. (2020). An Investigation of the Factors Influencing Sponsorship of Sport for All in Iran: A Qualitative Study. NEW TRENDS IN SPORT MANAGEMENT, 7(27 ), 81-96. SID. https://sid.ir/paper/373450/en

Vancouver: Copy

RAHBARI SOMAYEH, KHODAYARI ABBAS, HONARI HABIB, AMIRTASH ALI MOHAMMAD. An Investigation of the Factors Influencing Sponsorship of Sport for All in Iran: A Qualitative Study. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2020;7(27 ):81-96. Available from: https://sid.ir/paper/373450/en

IEEE: Copy

SOMAYEH RAHBARI, ABBAS KHODAYARI, HABIB HONARI, and ALI MOHAMMAD AMIRTASH, “An Investigation of the Factors Influencing Sponsorship of Sport for All in Iran: A Qualitative Study,” NEW TRENDS IN SPORT MANAGEMENT, vol. 7, no. 27 , pp. 81–96, 2020, [Online]. Available: https://sid.ir/paper/373450/en

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