Testing a conceptual model of entrepreneurial marketing club managers of Tehran

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RIZVANDI AYEH; TOJARI FARSHAD; Esmaili Mohammad Reza

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2018 | Volume:7 | Issue:3 (15) Page(s): 18-30

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Title

Testing a conceptual model of entrepreneurial marketing club managers of Tehran

Author(s)

RIZVANDI AYEH | TOJARI FARSHAD | Esmaili Mohammad Reza | Issue Writer Certificate

Keywords

Club natureQ1

Entrepreneurial marketingQ2

Entrepreneurial orientationQ1

PerformanceQ2

Sport club managersQ1

Abstract

Objectives: The present study aimed to determine the relationship between Club nature, Entrepreneurial orientation, Entrepreneurial marketing and the Performance of Sport club managers. Methodology: This study was practical due to its subjectives and was descriptive-correlational due to its methodology. Statistical population was consisted of managers of Tehran sport clubs among whom 700 individuals were selected using cluster sampling. Herein, we used questionnaires of marketing from Butcher et al(2008), Club nature of Khazai (1392), Entrepreneurial orientation of Mohammadi(1390) and Performance of Fazel(1390). For data analysis on an inferential statistics level, partial least squares (PLS) was used to test hypothesis and the goodness of fit of the model. Results: Results showed that there is a casual meaningful relationship between Club nature, Entrepreneurial orientation, Entrepreneurial marketing and the Performance of Sport club managers. In the modern days of marketing, old-fashioned traditional methods of marketing are no longer meeting all the needs of market and results affirmed that novel methods are required. Conclusion: In today's competitive market, world, traditional marketing does not meet the needs and results have shown that more novel methods of marketing are more effective. Moreover, according to research model, Entrepreneurial marketing can improve the function and individualize the company from other competitors. Based on the previous studies, novel marketing strategies would assist managers to create positive progress in the organization.

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APA: Copy

RIZVANDI, AYEH, TOJARI, FARSHAD, & Esmaili, Mohammad Reza. (2018). Testing a conceptual model of entrepreneurial marketing club managers of Tehran. SPORT MANAGEMENT AND DEVELOPMENT, 7(3 (15) ), 18-30. SID. https://sid.ir/paper/373479/en

Vancouver: Copy

RIZVANDI AYEH, TOJARI FARSHAD, Esmaili Mohammad Reza. Testing a conceptual model of entrepreneurial marketing club managers of Tehran. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2018;7(3 (15) ):18-30. Available from: https://sid.ir/paper/373479/en

IEEE: Copy

AYEH RIZVANDI, FARSHAD TOJARI, and Mohammad Reza Esmaili, “Testing a conceptual model of entrepreneurial marketing club managers of Tehran,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 3 (15) , pp. 18–30, 2018, [Online]. Available: https://sid.ir/paper/373479/en

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