Educational Marketing at Azad University, A Strategy for Sustainable Development

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Mohammadiha Paria; MOHAMMAD DAVOUDI AMIR HOSSEIN; MOSLEH MARYAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Medicine and Spiritual Cultivation Year:2019 | Volume:28 | Issue:3 Page(s): 84-97

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Title

Educational Marketing at Azad University, A Strategy for Sustainable Development

Author(s)

Mohammadiha Paria | MOHAMMAD DAVOUDI AMIR HOSSEIN | MOSLEH MARYAM | Issue Writer Certificate

Keywords

Azad UniversityQ1

Educational MarketingQ1

Sustainable DevelopmentQ1

Abstract

Background and Aim: The goal of development is to improve the living conditions of all individuals in society. Achieving Sustainable Development is one of the transcendent goals of every society and country. Education is the most effective mechanism of society to contrast the greatest challenge of this century, Sustainable Development. Extensive developments have led to major changes in various areas of human life, including higher education. In recent years, competition between universities and higher education centers has led to increase of attention to the qualitative status of the higher education system and consequently Educational Marketing. Methods: In this research, a descriptive and analytical method has been used. In order to understand the concepts of Sustainable Development, higher education and Educational Marketing, the background of the subject has been studied through library and documentary studies. In order to explain the impact of Educational Marketing at Azad University in towards Sustainable Development, existing records have been reviewed by searching through reputable websites and reading the most recent articles and related documents. Conclusion: After establishing the review group and determining its pattern in the first stage, the needs assessment of the faculty members, the managers of the group, the experts of the training units, the graduates and, if necessary, a case study of the professors of other fields of communication, entrepreneurship and. . . . . was emphasized. Then, compare the existing curriculum with the programs at the international level or similar disciplines. In the third stage, information organization is determined by focusing on the application of course syllabuses and the sociological approach of the subject field curriculum. Then, with field studies, the initial draft, by refreshing the previous lessons in the panels, is to prepare a new syllabus based on the practical skills and professional practices of the graduates. At the last stage, applying the comments and comments, and going back from the opinions of the experts, a final review of the curriculum and program editing is carried out. Conclusion: Sustainable Development Planning requires systematic attention as well as identifying the influential factors in different levels and identifying the relationships between them so that with a coherent approach, the existing opportunities and opportunities for Sustainable Development can be realized. Given the rapid transfer of technology, it is necessary for the university to be more flexible in its content and process in terms of social, economic, and cultural development so that it can achieve the goals of Sustainable Development. Since the largest population of higher education in the country belongs to Azad University, it is important to pay attention to quality as a result of Azad University Educational Marketing.

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APA: Copy

Mohammadiha, Paria, MOHAMMAD DAVOUDI, AMIR HOSSEIN, & MOSLEH, MARYAM. (2019). Educational Marketing at Azad University, A Strategy for Sustainable Development. TEB VA TAZKIEH, 28(3 ), 84-97. SID. https://sid.ir/paper/373540/en

Vancouver: Copy

Mohammadiha Paria, MOHAMMAD DAVOUDI AMIR HOSSEIN, MOSLEH MARYAM. Educational Marketing at Azad University, A Strategy for Sustainable Development. TEB VA TAZKIEH[Internet]. 2019;28(3 ):84-97. Available from: https://sid.ir/paper/373540/en

IEEE: Copy

Paria Mohammadiha, AMIR HOSSEIN MOHAMMAD DAVOUDI, and MARYAM MOSLEH, “Educational Marketing at Azad University, A Strategy for Sustainable Development,” TEB VA TAZKIEH, vol. 28, no. 3 , pp. 84–97, 2019, [Online]. Available: https://sid.ir/paper/373540/en

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