Measuring the satisfaction of tourists from the quality of urban services using the Kano model (A case study of Nahj-ol-Balagheh Tehran garden

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NASIRI HENDE KHALE ESMAEEL; Ganji Nasrin

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Urban Tourism Year:2018 | Volume:5 | Issue:2 Page(s): 121-134

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Title

Measuring the satisfaction of tourists from the quality of urban services using the Kano model (A case study of Nahj-ol-Balagheh Tehran garden

Author(s)

NASIRI HENDE KHALE ESMAEEL | Ganji Nasrin | Issue Writer Certificate

Keywords

satisfactionQ1

tourismQ1

Urban ServicesQ2

Kano modelQ1

Nahjolbalaghe BoostanahQ1

Abstract

Nahjolbalagheh boostan with an area of 35 hectares is welcomed by many people in different years of the year. This boostan has a great potential for attracting tourists due to tourist and recreational attractions. Bowestan Nahj-ol-Balaghah, the municipality of Tehran's 2nd district despite having a suitable background unfortunately, in order to attract urban tourism, it still does not have a good place to increase urban tourism. One of the most important factors in this category is the tourists' dissatisfaction with the quality of Urban Services in the Nahj al-Balaghah booth. Due to the fact that the purpose of tourists to use urban spaces is to achieve mental and psychological relaxation, the lack of quality of Urban Services will displease and hinder the sustainability of urban tourism. In this regard, the aim of the study is to assess the factors affecting quality Urban Services, and, finally, measuring the satisfaction of tourists using the Cano analytical model. Data were collected from 360 questionnaires collected through descriptive and analytical methods of SPSS software and analytical methods of nonparametric statistics. The results of the research show that in the form of Kano model analysis, the basic needs of motivational and functional are the most important factors Effective on the satisfaction of tourists is stated. The most dissatisfaction of tourists is classified in the row of functional needs. Also, statistical analysis of Pearson correlation test showed that there was a significant correlation between safety index (0. 92), quality and environmental conditions (0. 843) and beauty design of boustan (0. 618). Increasing the satisfaction of tourists, in addition to reducing their complaints, will double the ground for their loyalty and trust in Nahjulbalagheh's recreational complex. Thus, the satisfaction of tourists from the Nahj al-Balagh district can never be a product of one event, but with a policy Step-by-step program-based actions in order to qualify, service, and fix hair Preventing step.

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APA: Copy

NASIRI HENDE KHALE, ESMAEEL, & Ganji, Nasrin. (2018). Measuring the satisfaction of tourists from the quality of urban services using the Kano model (A case study of Nahj-ol-Balagheh Tehran garden. URBAN TOURISM, 5(2 ), 121-134. SID. https://sid.ir/paper/373624/en

Vancouver: Copy

NASIRI HENDE KHALE ESMAEEL, Ganji Nasrin. Measuring the satisfaction of tourists from the quality of urban services using the Kano model (A case study of Nahj-ol-Balagheh Tehran garden. URBAN TOURISM[Internet]. 2018;5(2 ):121-134. Available from: https://sid.ir/paper/373624/en

IEEE: Copy

ESMAEEL NASIRI HENDE KHALE, and Nasrin Ganji, “Measuring the satisfaction of tourists from the quality of urban services using the Kano model (A case study of Nahj-ol-Balagheh Tehran garden,” URBAN TOURISM, vol. 5, no. 2 , pp. 121–134, 2018, [Online]. Available: https://sid.ir/paper/373624/en

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