AN ANALYSIS OF THE FACTORS DETERMINING URBAN TOURISTS’ SATISFACTION USING KANO MODEL (A CASE STUDY OF QOM(

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MAFI FORUTAN H.; JAVDAN M.

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2018 | Volume:8 | Issue:27 Page(s): 69-86

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Title

AN ANALYSIS OF THE FACTORS DETERMINING URBAN TOURISTS’ SATISFACTION USING KANO MODEL (A CASE STUDY OF QOM(

Author(s)

MAFI FORUTAN H. | JAVDAN M. | Issue Writer Certificate

Keywords

URBAN TOURISMQ2

VISITOR’S SATISFACTIONQ1

KANO MODELQ1

ONE SAMPLE T TESTQ1

QOMQ2

Abstract

Cities are often considered as important tourism destinations due to the presence of several historical, cultural and natural attractions. Regarding the placement of Holy Masumeh's Shrine and the sacred mosque of Jamkaran in QOM, it is considered to be the most important Shia’ s religious and the second largest pilgrimage center in the country. Furthermore, since this city is located at the route intersection of 17 provinces, it is the most important focal point of transportation network in Iran. Hence, identifying influential factors that increase visitors’ satisfaction by meeting their expectations will usually help to attract more tourists and subsequently increase the length of their residence. The current study is an applied research in terms of time, nature and a descriptive-analytical method has been used to analyze the obtained data. The statistical population of the study were the visitors who entered QOM in the summer, 2017. 384 participants were selected as the sample of the study. In order to analyze the data and evaluate the visitors’ satisfaction, each element of the URBAN TOURISM product (primary, secondary and lateral) was classified and analyzed based on the Jansen-Verbeke’ s and KANO MODELs. The results of this study showed that the most important satisfaction priorities based on the Verbeke’ s model in the Functional Requirements group are respectively friendly behavior of mutual respect, responsiveness and hospitality of the people, and diversification of URBAN TOURISM attractions respectively (complementary to pilgrimage and religious tourism), and the most important priorities in the Motivational Rquirements group included participating in evening events and nightlife as well as the presence of road signs in the city, providing maps and brochures for the tourists.

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APA: Copy

MAFI FORUTAN, H., & JAVDAN, M.. (2018). AN ANALYSIS OF THE FACTORS DETERMINING URBAN TOURISTS’ SATISFACTION USING KANO MODEL (A CASE STUDY OF QOM(. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 8(27 ), 69-86. SID. https://sid.ir/paper/214194/en

Vancouver: Copy

MAFI FORUTAN H., JAVDAN M.. AN ANALYSIS OF THE FACTORS DETERMINING URBAN TOURISTS’ SATISFACTION USING KANO MODEL (A CASE STUDY OF QOM(. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2018;8(27 ):69-86. Available from: https://sid.ir/paper/214194/en

IEEE: Copy

H. MAFI FORUTAN, and M. JAVDAN, “AN ANALYSIS OF THE FACTORS DETERMINING URBAN TOURISTS’ SATISFACTION USING KANO MODEL (A CASE STUDY OF QOM(,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 8, no. 27 , pp. 69–86, 2018, [Online]. Available: https://sid.ir/paper/214194/en

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