A model to improve the innovative performance of health care centers by explaining the role of pure innovation, knowledge competencies and market orientation

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ESFIDANI MOHAMMAD RAHIM; MOSAYEBI ALIREZA; Fathi Hanieh

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Journal Paper

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Journal: JOURNAL OF NAJA MANPOWER Year:2020 | Volume:13 | Issue:58 Page(s): 73-94

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Title

A model to improve the innovative performance of health care centers by explaining the role of pure innovation, knowledge competencies and market orientation

Author(s)

ESFIDANI MOHAMMAD RAHIM | MOSAYEBI ALIREZA | Fathi Hanieh | Issue Writer Certificate

Keywords

Market orientationQ2

innovative organizational performanceQ1

market knowledge competenceQ1

pure innovationQ1

environmental turmoilQ1

Abstract

Today, addressing the issue of performance of health care centers from an intra-organizational perspective, for better decision-making and from an extra-organizational perspective, is of direct impact on the health of the individual, family and society. Therefore, in this study, considering different studies and interviews and a model is presented to improve the performance of medical service centers by explaining the role of pure innovation, knowledge competencies and Market orientation. The community is being studied by the staff of Baqiatallah Hospital. For sampling, random sampling method was used with limited statistical population and 420 questionnaires were distributed among hospital staff and managers based on research variables. Content validity was obtained using the opinions of 7 scientific and experimental experts. Also, the validity of the structure has been used in two criteria: convergent validity and divergent validity and Cornbrash’ s alpha method and combined reliability have been used for reliability. To test the research hypotheses, structural equation modeling method using SmartPLS3. 0 software has been used. The results of the research show that in conditions of environmental turmoil, organizational architecture and appropriate structure to improve the internal and external observation of ideas and also improve the knowledge management process, Market orientation is done, on the competence of employees’ knowledge, pure innovation and The performance of the organization is effective.

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APA: Copy

ESFIDANI, MOHAMMAD RAHIM, MOSAYEBI, ALIREZA, & Fathi, Hanieh. (2020). A model to improve the innovative performance of health care centers by explaining the role of pure innovation, knowledge competencies and market orientation. JOURNAL OF NAJA MANPOWER, 13(58 ), 73-94. SID. https://sid.ir/paper/377450/en

Vancouver: Copy

ESFIDANI MOHAMMAD RAHIM, MOSAYEBI ALIREZA, Fathi Hanieh. A model to improve the innovative performance of health care centers by explaining the role of pure innovation, knowledge competencies and market orientation. JOURNAL OF NAJA MANPOWER[Internet]. 2020;13(58 ):73-94. Available from: https://sid.ir/paper/377450/en

IEEE: Copy

MOHAMMAD RAHIM ESFIDANI, ALIREZA MOSAYEBI, and Hanieh Fathi, “A model to improve the innovative performance of health care centers by explaining the role of pure innovation, knowledge competencies and market orientation,” JOURNAL OF NAJA MANPOWER, vol. 13, no. 58 , pp. 73–94, 2020, [Online]. Available: https://sid.ir/paper/377450/en

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