Designing and developing a citizen-oriented advertisement system based on the concept of geographic fence (Geofence)

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MISAGH NOURADDIN; JELOKHANI NIARAKI MOHAMMADREZA

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Journal: GEOGRAPHICAL URBAN PLANNING RESEARCH Year:2019 | Volume:7 | Issue:3 Page(s): 581-600

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Title

Designing and developing a citizen-oriented advertisement system based on the concept of geographic fence (Geofence)

Author(s)

MISAGH NOURADDIN | JELOKHANI NIARAKI MOHAMMADREZA | Issue Writer Certificate

Keywords

GeofenceQ1

targeted advertisingQ1

location-based services (LBS)Q2

citizen-oriented GISQ1

Abstract

conventional media and environment advertising (radio and television, websites, billboards, a), in addition to limitations such as their fixed location and time, their high cost, and their damaging effects on urban landscape, are not location-oriented and, they are not prepared based on the location of the people. Therefore, they have less effectiveness and flexibility. Advertising and marketing based on the location of user is considered as a new and practical way of managing urban advertising. This research tries to use a concept of Geofence and GIS tools to create a citizen-oriented called Customer Finder in order to display advertisements on customers' mobile phones based on their spatial and temporal in urban environments. Through this system, business owners can provide advertisements to their potential customers at a specific place and time. The system is divided into three parts: site management, business owners (stores), and users (customers). Site administration, in addition to managing the site, is responsible for creating, updating and changing the Geofence of the stores. Business owners can enter their ads in the system with a specific time and related Geofence, and customers also receive messages and notices such as ads and discounts when they enter the Geofence range. The system was tested in the 6th District of Tehran with a radius of 400 meters and the advertising of several stores by the system was received. The usability and satisfaction of the system was measured using the service usability system (SUS). proposed system obtained satisfaction of over 70% for customers.

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APA: Copy

MISAGH, NOURADDIN, & JELOKHANI NIARAKI, MOHAMMADREZA. (2019). Designing and developing a citizen-oriented advertisement system based on the concept of geographic fence (Geofence). GEOGRAPHICAL URBAN PLANNING RESEARCH, 7(3 ), 581-600. SID. https://sid.ir/paper/381097/en

Vancouver: Copy

MISAGH NOURADDIN, JELOKHANI NIARAKI MOHAMMADREZA. Designing and developing a citizen-oriented advertisement system based on the concept of geographic fence (Geofence). GEOGRAPHICAL URBAN PLANNING RESEARCH[Internet]. 2019;7(3 ):581-600. Available from: https://sid.ir/paper/381097/en

IEEE: Copy

NOURADDIN MISAGH, and MOHAMMADREZA JELOKHANI NIARAKI, “Designing and developing a citizen-oriented advertisement system based on the concept of geographic fence (Geofence),” GEOGRAPHICAL URBAN PLANNING RESEARCH, vol. 7, no. 3 , pp. 581–600, 2019, [Online]. Available: https://sid.ir/paper/381097/en

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